dunder mifflin online marketing strategy

By: Sara Fritz

online marketing campaign

customer service

WHERE’SDUNDERMIFFLIN?

WHY…

Build Customer-Company

Relationships

through

Social Media

www.dundermifflinpaper.com

• run by the corporate office• include:

– general information about products– company mission statement– contact information/links for

Dunder Mifflin Branches and their blogs

branch blogs• maintained by the

regional manager, assisted by the office administrator

• include:– product information– bios of employees– news about the current

happenings at their Dunder Mifflin branch

– branch specific promotions

Dwight Schrute is a salesman and The Assistant to the Regional Manager at Dunder Mifflin Scranton. He owns a beet farm with his cousin. In his free

time, Dwight trains in martial arts. He is a dedicated salesman, does not celebrate any major holidays and is dedicated to serving his customers.

ScrantonThe Scranton branch has been visited by the magical Willy Wonka and he has slipped 5 golden tickets into random paper shipments to receive 10% off there next purchase! Order your paper now for a chance to win!

Featured Employee Weekly News

@DunderMifflinPaper

special promotions

10% of your next purchase E-mail a photo of your

best paper creation to your Dunder Mifflin salesperson and have it posted on the Branch’s Blog!

Golden Ticket Promotion

Paper Creation Promotion

DunderMifflinPaper

and

Found a golden ticket for %10 off our next paper order. Thanks @DunderMifflinPaper! #goodday

Use www.dundermifflinpaper.com for your paper needs

budget

Host website: $700

Host 5 blogs: $400

Total: $1100

“…and people will never go out of business”-Michael Scott, Scranton Branch Regional Manager