dyp overview

Julia Shalet

Founder of the Digital Youth Project

Adora Svitak, Child Prodigy“be willing to listen and learn from kids as muchas teach them”

Inspirations….

Sir Ken Robinson, Education Reform“we need to cultivate creativity in young people to

prepare them for the world of work”

Dave Eggers

“cross generational

co-development”

Dave Eggers, Alternative ways to learn & real world benefits“proved success using real world crossgenerational co-development”

The Digital Youth Project Mission

For the past 8 years, Julia Shalet, the Founder of the Digital Youth Project, has been bringing teenagers and digital businesses together, generating valuable user-

centred propositions for digital businesses and creating real world learning experiences for young

people.

She developed and tested her innovative formats whilst holding senior product positions at T-Mobile &

the internet start up, WeeWorld.

How Digital Youth Project can help you?

1. Strengthen a new business pitch 2. Find the user proposition for functionality3. Expedite the product development process4. Review & optimise developed products

Case Studies…

1.

Gave Sharpcards the user data to win Motorola business byproving the appeal of pre-populated handset content

for “mobile greeting card” proposition

1. Successful pitch to handset manufacturer

1.

Razz Phone Bites had developed functionality enabling user to play sounds during phone conversations. Pre-designed packs

of farts were not received well – range of revised propositions produced, including for excuses “I am running

late <insert sound: traffic jam; doctors waiting surgery; domestic chaos>”

2. New proposition for developed functionality

fart!

1.

Development timelines reduced by 50%, improved NPS (Customer Advocacy) & substantial UV growth, through user engagement in

identifying themes, writing user stories & sprint reviews. (These are scrum references. Scrum is a product development methodology)

3. Improved internal efficiency

Here, I have a mobile – come

steal it!

I would rather play a game

designed by a professional

It is better playing games

on large screens

How un-cool would we

look?

4. Don’t spend any more money on this!

Realistic feedback for Locomatrix - design your own multi-player game for you and your friends to play in the park.

Process

• Define the product / client challenge • Design the activity for the desired outcome • Establish best venue (school /office /neutral) • Find ideal sample of young people• Run the activity, with co-development option• Produce report & integrate findings

Where do the young people come from?

Local Schools & CollegesCouncil & Government SchemesLocal Youth Enterprise SchemesYour Employees & NetworksOnline & Word of Mouth

Formal

Informal

Contact: Julia Shalet

07956 376472

www.digitalyouthproject.com

@jewl