e-commerce innovations in china

E-COMMERCE INNOVATIONS IN CHINAHow China Approaches E-Commerce and How You Can Learn From It

THE HUMAN EVOLUTION

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GOING “CYPER”

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PHOTO-STERIALIZATION

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NO WIFI = BAD RESTAURANT

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The ubiquity of Internet fostered a new revolution…

RISE OF THE OTAKU…OR NERDS

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PROBABLY THE MOST FAMOUS NERD

RISE OF THE OTAKU…OR NERDS

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Living in the second dimension…

HYPERCOMPETITION OF ONLINE SHIOPS

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THE WAR

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!~ 7.46 b EUR

57 11.11 500

HOW MUCH DOES IT COST TO SEND A PARCEL FROM MADRID TO HAMBURG AND GET IT DELIVERED THE NEXT DAY?

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The result?

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Design of platforms gravitate together

very quickly…

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How do disruptions happen?

DISRUPTOR PATTERNS

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▫︎ The Integrator

▫︎ The Localizer

▫︎ The Boundary Pusher

▫︎ The Empathizer

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The Integrator:

People do not use tool as an end, but a means to an end.

WECHAT THE HOLY PORTAL

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Money Transfer

Money Funds

Mobile Payment

Travel

INTEGRATION REQUIRES A ECOSYSTEM

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▫︎Government regulations

▫︎Banks

▫︎ Points of Sale

▫︎Universal Availability of Devices / Apps

▫︎Better Security

▫︎ Lower Concerns for Privacy

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The Localizer:

Stop neocolonialism and cultural invasion.

THE SOMEWHAT NOTORIOUS XIAOMI

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THE “COPYCAT”

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THE “COPYCAT”

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THE “COPYCAT”

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THE “COPYCAT”

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THE “COPYCAT”

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THE “COPYCAT”

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BUT…THEY ARE VERY DIFFERENT

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▫︎Caller location

▫︎ Integrated caller ID

▫︎Malicious caller / message detection

▫︎ Integrated Yellow Page

▫︎ Free WIFI hotspot connection

▫︎ Extremely quick iterations

▫︎…UNBELIEVABLY CHEAP

NEW WAYS TO DO E-COMMERCE

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▫︎ Sells almost exclusively online

▫︎ Flash buy

▫︎Group buy (like group on)

▫︎ “Instant Kill”

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The Boundary Pusher:

Keep running until stopped.

THE CASE OF ALIPAY QR CODE PAYMENT

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Show QR Code DONE!

THE CASE OF ALIPAY QR CODE PAYMENT

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▫︎ E-cash not allowed by government

▫︎New pilot cases in some areas with selected retailers

THE CASE OF DIDI

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▫︎ Premium Taxi: bypassing government regulations

▫︎Adding tips: location-based

MORE PLACES TO EXPLORE AND EXPERIMENT!

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The Empathizer:

Touch points made consistent,

and happy.

E-COMMERCE = MANY, MANY TOUCH POINTS

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Website Payment Delivery Support

EFFICIENCY + HUMAN FACTOR

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SOME KEY TAKE AWAYS

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▫︎Don’t try too hard to innovate, try to follow and tweak

▫︎ Start small, begin with local people

▫︎ Experiment with pilot programs

▫︎When everything’s equal, be more human

DANKE!

!dzhang@thoughtworks.com