e learning platform for swiss regional tourism board

eLearning platform for Swiss regional tourism

board: Ticino Turismo

Student: Angelina Jovic

Advisor: Lorenzo Cantoni

Co-examiner: Marco Colombetti

Date: October 2011.

AGENDA

1. Index

2. Literature overview

3. Case study

• Analysis

• Design and development

• First Implementation

• Usability Testing

4. Conclusions, limitations and future work

INDEX

• Topic

• eLearning platform for Swiss regional tourism board

• Objective

• Develop functional eLearning platform that would fulfill

needs of several stakeholders

• Usability test of the platform

• Final product: eLearning platform

• http://www.ticino.ch/e-learning

LITERATURE

OVERVIEW

• eTourism

• DMO

• Modern Travel Agents and Tour Operators

• eLearning

• Usability

CASE STUDY

• About the project

• Trends

Travel agents

Tour operators

METHODOLOGY

• ADDIE

• Think Aloud

ANALYSIS

• Needs and goals

• Benchmarking study

DESIGN

• Information Architecture and Instructional Design

DESIGN

DEVELOPMENT

• Technical implementation

• Moodle 2.0,

• CSS, HTML, PHP

• Flash

FIRST

IMPLEMENTATION

• Alfa version

• First focus group

• Ticino Turismo representatives

• Ticinoinfo representative

• University of Lugano representatives

FIRST

IMPLEMENTATION

• Usability testing by using “Think aloud” methodology

“The idea of the eLearning platform is great. Now, agencies

can save a lot of money – they don’t have to send travel

agents to the destination in order to make them familiar

with it; they can just subscribe to online course.”

“Everything went smooth and predictable. I knew what I have

to do.”

BUT!!!

“ Videos were not consistent with topics and texts they

should present. For example: in “Culture and events”

module, introduction slide has video and text. The text of

the slide was about the culture in Ticino and video was

more about lifestyle and brands. “

IMPLEMENTATION /

FUTURE WORK

• Beta version

• Promotion

• Evaluation

• Version 1.0

• New cycle of ADDIE

CONCLUSION AND

LIMITATIONS

• Business and educational potential of eLearning platform

• Missing the results of the promotion and usages analysis

THANK YOU FOR

YOUR ATTENTION!