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Unrestricted © Siemens AG 2014
Page 1
LOGOEX
Product Engineering
for Electronics
Essentials for Excellence: Electronics and Semiconductor Industries
LOGOEX Unrestricted © Siemens AG 2014
Page 2
• Current trends and
challenges
• How can NX help you in
product engineering?
• Summary
Agenda
Unrestricted © Siemens AG 2014
Page 3
LOGOEX
Trends and Challenges in
Electronics Product Design
Essentials for Excellence: Electronics and Semiconductor Industries
LOGOEX Unrestricted © Siemens AG 2014
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“Internet of Things” Drives New Categories of
Connected Products
TREND:
“Internet of Things”
Comment:
“By 2020, “Internet of Things”
will create $1.9 trillion dollars
worth of economic value. 30
billion (2.5 billion today) devices
/ sensors will be
connected to Internet.”
- Gartner
LOGOEX Unrestricted © Siemens AG 2014
Page 5
Development and Introduction Processes will be
Challenged to Keep Up
Explosion of electronics devices will challenge NPDI processes
• Multi-discipline design
• Design partnerships
• Materials regulations
• Smaller device design
• Space utilization
• Attribute tradeoff
• New materials
New miniaturized product categories Electronics product complexity
LOGOEX Unrestricted © Siemens AG 2014
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• Tough engineering
problems to solve
• Modular design
requirements
• Rapidly increasing
product and process
complexity
• Clean sheet designs
• Flawless product
performance
Greater Pressure to Rapidly Develop High Quality,
Innovative Products at Low Cost
Rate of
technology
adoption
drives
increasing
cost
pressure
and risk
LOGOEX Unrestricted © Siemens AG 2014
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Design Process
Flexible modeling tools needed that can improve design efficiency
Flexible and fast design creation and modification
Validate design intent early and often as the design evolves
Maximize data re-use
Use the best tool for the job without converting data
LOGOEX Unrestricted © Siemens AG 2014
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• About us (partner details)
• Current trends and challenges
• How can NX help you in
product engineering?
• Summary
Agenda
LOGOEX Unrestricted © Siemens AG 2014
Page 9
Electronic Products Design -
How Can NX Help You?
More innovative product designs
Reduced engineering time and faster
to market
Reduced rework costs, along with
fewer physical prototypes
Overall cost reduction via more
re-use of data
NX delivers you:
LOGOEX Unrestricted © Siemens AG 2014
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Better
designs in
less time
Simple to use tools
Immediate feedback
High quality
visualization
NX - Ability to Use the Best Tool For Your
Design Task
Combining fast up front aesthetic
concept creation, with detailed
freeform shape generation can
reduce time to production
Better quality surface definition
improves manufacturability and
part quality
Advanced visualization capabilities
help you understand true impact
of product shape decisions
Simple, Fast, Flexible
LOGOEX Unrestricted © Siemens AG 2014
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Concept Design with NX Realize Shape
Advanced subdivision shape creation allows
for rapid conceptualization of ideas without the
need for expert knowledge
• Start from simple primitive shapes
• Morph shapes as needed
• Split and subdivide to create greater levels
of detail and control
• Many options for refining shapes such as,
symmetric modeling, edge creasing and
weighting controls
• The end product is high-quality B-surfaces
in an editable NX feature
• NX Realize Shape can be used in
combination with other surfacing and
design tools
LOGOEX Unrestricted © Siemens AG 2014
Page 12
NX Design Flexibility
Parametric feature based modeling
• Sketch Based Workflows
• Feature Based
Synchronous Technology
• Fast design evolution
• Increased data reuse from other CAD
systems
• Fully integrated with feature modeling
Freeform modeling
• Flexible approaches to generate
complex shapes
“NX gives the designers
wonderful control over what
they’re doing from the very, very
beginning of the process. We
have never ever had a
situation where our creative
intent has been restricted by
the tool.”
Gus DesbaratsChairman TheAlloy
Flexibility to use the best tool for your design task in a single
environment enhances and encourages innovation
LOGOEX Unrestricted © Siemens AG 2014
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Electronic Products Design
More innovative product designs
Reduced engineering time and
faster to market
Reduced rework costs, along with
fewer physical prototypes
Overall cost reduction via more re-
use of data
NX delivers you:
LOGOEX Unrestricted © Siemens AG 2014
Page 14
Integrated Industrial Design and Styling
with Mechanical Design
Seamless flow of information from
Industrial Design through Mechanical
Design reduces engineering time
• Remove traditional disconnect between
styling and product development
• Maintain design intent
• Shorten overall digital product
development time
“Clients want data they can
immediately use in their next steps
because they’re all looking for
faster time-to-market.”
Robert Henshaw, Partner,
Industrial Design at Formation
LOGOEX Unrestricted © Siemens AG 2014
Page 15
NX; An Integrated Solution Platform
Intelligently integrated information boosts productivity
Drafting & Documentation
Concept design & Styling Inspection
Programming
CAM Programming
Tooling & fixture design
Simulation & analysis
Detail Design
LOGOEX Unrestricted © Siemens AG 2014
Page 16
Overcoming Design Challenges with NX
Integrating Concept, Design,
Analysis and Manufacturing across
the global enterprise results in
increased productivity
The earlier a product is available in the marketplace, the more profitable it will be
“I believe that Sunbeam’s corporate decision to
standardize on NX technology from early
conceptual and industrial design, through
detail design and to prototype manufacture,
gives the company a significant competitive
advantage, in terms of its speed to market and
ability to implement change quickly at any
stage in the product development process.”
- Sunbeam
LOGOEX Unrestricted © Siemens AG 2014
Page 17
Electronic Products Design
More innovative product designs
Reduced engineering time and
faster to market
Reduced rework costs, along with
fewer physical prototypes
Overall cost reduction via more re-
use of data
NX delivers you…
LOGOEX Unrestricted © Siemens AG 2014
Page 18
Multi-Discipline Simulation and Optimization
Single environment
Streamline workflows for combined
physics solutions
Broad range of physics
simulation solutions
• Stress
• Drop Test
• Vibration
• Durability
• Electronic systems cooling
• Solar heating
• Flow
LOGOEX Unrestricted © Siemens AG 2014
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Simulation Data and Process Management -
Link Simulation Results to Requirements
Linking CAE results to requirements
• Increases understanding of
analysis feedback
• Simulation results are linked to
HD3D tools including:
• Requirements Validation
• CheckMate
• Visual Reporting
• Leveraged by
Product Template Studio and
NX Modeling Optimization
HD3D tags show
requirements validation
failures
Tags can link to additional
information on test
procedures
LOGOEX Unrestricted © Siemens AG 2014
Page 20
Electronic Products Design
More innovative product designs
Reduced engineering time and
faster to market
Reduced rework costs, along with
fewer physical prototypes
Overall cost reduction via more re-
use of data
NX delivers you…
LOGOEX Unrestricted © Siemens AG 2014
Page 21
Find Data for Re-use Easily With NX
Quickly find data from a variety of
sources
• Teamcenter classification capabilities
• NX Reuse Library provides quick
access to re-usable design data
throughout the design process
• Geolus Search - shape indexing
software will run a search against
your database to come up any with
pre-existing parts that can be reused
• Shape search improves productivity
by locating more parts to re-use
Overall cost reduction through increased levels of re-use and adaptation
LOGOEX Unrestricted © Siemens AG 2014
Page 22
Templates
Effortless user experience • Meaningful HD3D user guidance
• Intuitive navigation across
multidisciplinary systems of templates
Frontload best practices and
knowledge for product development• Supports systems engineering approach
to product development
• Robust modularity reduces complexity
• Embedded automated validation reduces
opportunities for error
Globally distributed product development• Audience-appropriate interfaces (multi-lingual,
discipline, etc.)
• Confidence in robust system templates
fosters broader global reuse
LOGOEX Unrestricted © Siemens AG 2014
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Easily Edit Data From a Variety of Sources for
Productive Design Re-use
With traditional CAD modelling
approaches, design intent is captured
upfront
• Takes time, whether it is needed
or not
• Users have to pre-plan designs for
future edits
With NX• Intent is applied and preserved when
editing geometry
• Constraints and 3D dimension driven
changes - dynamically or via formulas
• Work on both NX and non-native data NX
• No need to plan ahead for re-use
• Predictable results with synchronized
rules, features, and geometry
Simply drag
dimension handle
Simply click and drag,
with symmetry
LOGOEX Unrestricted © Siemens AG 2014
Page 24
• About us (partner details)
• Current trends and challenges
• How can NX help you in
product engineering?
• Summary
Agenda
LOGOEX Unrestricted © Siemens AG 2014
Page 25
Electronic Products Design -
How Can NX Help You?
More innovative product designs
Reduced engineering time and
faster to market
Reduced rework costs, along
with fewer physical prototypes
Overall cost reduction via more
re-use of data
NX delivers you:
Unrestricted © Siemens AG 2014
Page 26
LOGOEX
Thank you!
Essentials for Excellence: Electronics and Semiconductor Industries
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