eckart effects

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05/03/23Page 1Forename SurnameCompany or DepartmentTitle of the Presentation

Metallic and Special Effects for Graphic ArtsFor Further Exploration into Brilliant Metallic Effects. . .

Scott Schultz, Applications Specialist830 East Erie StreetPainesville, Ohio 44077440-954-7666scott.schultz@altana.comwww.eckart.net

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Effect PigmentsProduct Range

Metallic Coatings

Pearlescent Pigments

PVD Pigments

Aluminum Pigments

Trade Products

Bronze Pigments

Metallic Printing Inks

Zinc Pigments

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Graphic ArtsValue Chain

ECKART believes it is essential to understand the needs of key industry leaders including brand owners, designers, printers, substrate and ink suppliers and therefore is partnering with all those industries in order to further expand the use of effect inks

Brandowners

Printers

InkManufacturers

OEM(Presses,

Substrates etc.)

Designer,Advertising

Agents

Promotion &back selling

Sales & Supply

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Metalized Substrates and Foil StampingThe metallic ink manufacturer’s nightmare

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Considering why a particular method for applying metallic effects might be chosen,we can say most often that….

• Hot foil is chosen for Effect• Cold foil is chosen for Effect• Metallic paper is chosen for Effect• Metallic film is chosen for Effect & Barrier • Metallic ink is chosen for Effect & mainly Cost

Therefore when selecting a metallic process and the prime consideration of the brand has been Effect, it is likely that the use of metalised foils, films & papers has in the past been most common.

Choice in metallic effects

Shelf-Impacting Metallic Inks

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Cost Effective, Bright SilverShrink and Flexibles

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Printable Gold FoilShrink and Flexibles

• Advanced ink technology giving Mirrorgold effects when reverse printed on film, competing with metallization.

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Metallic Inks - Cost of Application Comparison

0

10

20

30

40

50

0 10 20 30 40 50 60 70 80 90 100% coverage on design

cost

per

100

0 sq

. inc

hes

(¢) ULTRASTAR®

(solvent gravure - VMP)

PLATINSTAR® (solvent gravure)

ROTOSTAR® (solvent gravure)

MIRRORGOLD® (solvent gravure gold)

Challenge: What is the true cost of not-in-kind decorating?

MET Film

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Brand Decoration Tools• Conventional Metallics Inks

• Ultra Bright Gold & Silvers Inks

• Pearlescent Effects

Once again. . .What does this all mean?

Eye Catching

Special-Effect

Decorating Solutions

Printing and Packaging