ecommerce seo: proven techniques to increase sales

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Ecommerce SEO: Proven techniques to increase sales

Daria Kizilova, SEO analyst

Webinar

Ecommerce SEO is human-oriented SEO

21.3.11© 2012 Promodo www.promodo.com

contact@promodo.comUnited Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Content is important• NEVER use duplicate content

• Avoid manufacturer description – write a unique text for every single object

• Optimize product images and diversify descriptions for ALL the product pages

• Include client reviews and feedback to animate the description of products

• Keep your content FRESH

21.3.11© 2012 Promodo www.promodo.com

contact@promodo.comUnited Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Fresh, unique and easy-readable content will draw clients to your

store

21.3.11© 2012 Promodo www.promodo.com

contact@promodo.comUnited Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Remember about tree-like link structure

21.3.11© 2012 Promodo www.promodo.com

contact@promodo.comUnited Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

LEARN from your competitors

and DEFEAT them

21.3.11© 2012 Promodo www.promodo.com

contact@promodo.comUnited Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Make navigation comfortable for potential buyers

Watch the design of your store - compelling, user friendly and call to action

Eliminate extra steps – make purchase direct and fast

Use security badges to gain trust

21.3.11© 2012 Promodo www.promodo.com

contact@promodo.comUnited Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

ARCHITECTURE OF YOUR STORE

MIND pagination

CREATE sitemaps

USE only SEO-friendly technologies

21.3.11© 2012 Promodo www.promodo.com

contact@promodo.comUnited Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Create PUBLICITYin SOCIAL media

21.3.11© 2012 Promodo www.promodo.com

contact@promodo.comUnited Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

NEVER FORGET THIS

21.3.11© 2012 Promodo www.promodo.com

contact@promodo.comUnited Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Thank you for your attention!Please direct your questions to contact@promodo.com, we will be glad to answer them.

Daria KizilovaPromodo

d.kizilova@promodo.comwww.promodo.com

© 2012 Promodo www.promodo.comcontact@promodo.com

United Kingdom+44 0203 1376 681      

United States+1 347 809-34-86