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February 5, 2019

Economic Development DepartmentPresentation to the Board of County Commissioners

Darréll Brown

Director

• Mission of the EDD: Create an environment for investment• Advise the County Administrator and Board of County Commissioners on Economic

Development related matters• Execute policy• Educate and inform the public on matters related to economic development• Performance measures• Five-year Strategic Plan

• Enhance the Product• Execute Effectively• Tell the Story• Department has three functional program areas related to these: 10 FTE & 2 PT

• Taylor Yewell, Redevelopment Manager (Enhance the Product)

• Lucretia Freeman-Buster, Chief of Business Development (Execute Effectively)

• Marcia Keeth, Deputy Director (Tell the Story)

• Collaboration

Overview

Taylor Yewell

Redevelopment Manager

Redevelopment

Staff

Daniella DjioganProject Coordinator

Waldorf Station

Waldorf Station

▪ Estimated taxable value: $135 million

– 250,000 SF retail & entertainment

– Class “A” office

– Hotel

– Apartments

Waldorf Station

Waldorf Urban Redevelopment Corridor

Waldorf Urban Redevelopment Corridor

Maryland Airport

Indian Head

Indian Head

Benedict

Benedict

Lucretia Freeman-Buster

Business Development Chief

Business Development

Staff

Martin ProulxAgriculture Business Development Manager

Lucinia MundyBusiness Development Specialist

▪ Business Retention & Expansion (BRE)

▪ Lead Generation

▪ Minority Business Enterprise (MBE) Program

▪ Small & Local Business Enterprise (SLBE) Program

▪ Loan Fund

▪ Craft Beverages

▪ Upcoming Event (International Trade)

Business Development Efforts

▪ 80% of business development effort

▪ Core program of economic development plans

▪ Designed to

– retain existing businesses in a community

– provide assistance for businesses to expand

▪ EDD BRE Program objective

– Support for local business

– Address immediate concerns

– Assist businesses in thriving & expanding

– Improve business climate

– Build community capacity to sustain growth and development & create jobs

BRE

Focus of the program:

Phase 1:

▪ Business Visitation (Growing from within)

Phase: 2

▪ Programs & services development

BRE Program

BRE Flowchart

ResearchStep 1

✓ Inform the community✓ Organize leadership team▪ Organize the Task Force✓ Practice visiting businesses✓ Finalize the survey tool✓ Provide visitation training▪ Visit businesses▪ Compile interview data

PrioritizeStep 2

▪ Review Red Flags▪ Respond to immediate needs▪ Analyze interview data▪ Write research report▪ Hold retreat to prioritize

systemic issues▪ Design priority projects▪ Write summary▪ Move to program

implementation

ImplementStep 3

▪ Work on project teams▪ Sustain leadership team▪ Q1 Task Force update▪ Q2 Task Force Update▪ Q3 Task Force update ▪ BRE sustainment plan▪ Evaluate results▪ Distribute results▪ Q4 Task Force Update ▪ Sustain or conclude BRE

▪ Number of Business Visited: 53

▪ Number of Surveys Reviewed: 12

BRE Results To date

▪ 20% of business development effort

▪ EDD lead generation program

– Business attraction

– Marketing Activity

Lead Generation

▪ Business Development Loan Fund▪ Fund size: $500,000

▪ Loan amount – up to $35,000

▪ Number of loans deployed: 9

▪ Total amount deployed: $291,057

▪ Total outstanding: $186,885

▪ Targeted Industry Incentives Loan Fund▪ Fund size: $500,000

▪ Loan amount – up to $100,000

▪ Number of loans deployed: 2

▪ Total amount deployed: $150,000

▪ Total outstanding: $143,000.00

Loan Fund Update

▪ SLBE

– 125 registered businesses

– In FY 2018, over $5MM in County procurement

– Went to 58 County-based SLBE Firms

▪ MBE

– 437 registered local and non-local businesses

– The County has an 25% aspirational MBE participation goal. The participation percentages of “formal contracts” valued over $25,000 awarded for the five prior Fiscal Years is as follows:

▪ FY18 – 13%

▪ FY17 – 6.6%

▪ FY16 – 20.1%

▪ FY15 – 51%

▪ FY14 – 28.5%

SLBE & MBE Update

▪ Zoning Text Amendment (effective October 2018)

• “Alcohol Production Facility”

• “Farm Alcohol Production Facility”▪ Opportunities for farm diversification

▪ Increase tourism in rural communities

• “Tasting Room”

▪ Collaboration

• PGM

• Tourism

Craft Beverages

Marcia Keeth

Deputy Director

Marketing

Staff

Michelle DeSotoEconomic Research Specialist

Jennifer ReginaldMarketing Coordinator

Marketing

Social Media

Marketing

MeetCharlesCounty.com

Marketing

Monthly E-News

✓ Short articles

✓ Data

✓ Business activity

✓ Calendar

Marketing

Tool Kit

Marketing

Lead Generation

Web site metrics

Site Selector Outreach

Marketing

Advertising

Marketing

Bi-weekly Blogs

Marketing

News ReleasesEarned Media:

Marketing

Events

Questions

Presented By:

Charles County Government

Economic Development Department301-885-1340• info@MeetCharlesCounty.com

10665 Stanhaven Place, Suite 206White Plains, MD 20695

www.MeetCharlesCounty.comwww.CharlesCountyMD.gov

Equal Opportunity EmployerIt is the policy of Charles County to provide equal employment opportunity to all persons regardless of

race, color, sex, age, national origin, religious or political affiliation or opinion, disability, marital status, sexual orientation, genetic information, gender identity or expression, or any other status

protected by law.