econsultancy email marketing supplier showcase novr 2009

Pure360

I keep six honest serving­men (They taught me all I knew);

Their names are What and Why and When And How and Where and Who.

Who are Pure360?

§ We are a top tier ESP § Over 2000 happy users § We send 77 emails – every second § Founded in 2001 § Grown by 20% each year § Owned by a small investment group

Who you’ll be joining

Cue obligatory splash of clients.......

Who you’ll be working with

When to send your emails

We’ve been using excel....

§ The Abyss (10pm to 9am) § Consumer AM (9am to 10am) § Do Not Disturb (10am to Noon) § The Lunchtime News (Noon to 2pm) § In The Zone (2pm to 3pm) § A Life­changing Afternoon (3pm to 5pm) § ‘Working Late’ (5pm to 7pm) § Last Orders (7pm to 10pm)

Why you’ll love us

ROI driven

Why you’ll love us (continued)

Make sure your emails look right

And that they get there

Why you’ll love us (continued)

Useful Functionality

Intelligent Functionality

Why you’ll love us (last one)

Reporting

Where to next?

PLANS FOR WORLD DOMINATION

§ Subliminal messages via email

§ Pretend to be nice

§ Actually be very mean

§ Mwah Mwah hahahahaha

Where to next?

Our actual master plan is to remove your barriers

§ Lack of resource § Little support from IT § No time § Demands for more results with less resources

There is tonnes of research on what you should be doing ....

Yet people only seem to use 30% of the functionally ESP’s offer

Where to next ?

Automations

How we get emails delivered

NOT A BLACK ART

http://help.yahoo.com/l/us/yahoo/mail/postmaster/

http://postmaster.msn.com/

http://postmaster.aol.com/

http://mail.google.com/support/bin/answer.py?hl=en&answer=81126

How we do it (continued)

Focus on

§ Marketers when developing our product

§ Business drivers when selling our product

§ Customers once they become customers

What you can expect

More than email marketing software

§ Yes we have great features § Yes we are competitive § Yes we get emails delivered

BUT

§ Our advice § Our personality § Our support

What’s the worst that could happen?

§ You attend an Econsultancy supplier showcase... § You run an RFP § You meet providers § You get very bored of hearing about technology § You sign up § Then it doesn’t work out, they over promised and under deliver..... § You are then stuck in a contract – which is bad.

With Pure360 we there are no contracts

98.6% retention rate

What do people say about us?

Nice things...

“Pure360 is an expert and we are already seeing improvements in campaign open rates and click throughs” Truprint

“Away from the nuts and bolts, Pure360's account team have also added real value in best practice which has really improved our layouts and processes” Rightmove

"Pure360 have been helpful from the off. They have given us a package to suit our needs, technical support is spot­on and now we're able to send out something very pretty to our subscribers with no hassle." Innocent drinks

“Well I think that PureResponse rocks! I really like it; it's just so quick and easy to use for E Shotting...Yep ­ I LOVE IT!” Ellis Fairbank

What does it cost

From £695 & £99 a month, as low as £1.5 CPMk

From £1995 & £199 a month, as low as £0.57 CPMk

No per email charges, 100% dedicated hardware.

What have we been talking about?

§ Brilliant technology § UK Based § You’ll be in safe hands

§ Pure360 works with Agencies and Brands – just like you § Using us gives you access to unique and usable

technology § Reporting is a doddle § Easy to use.

§ 3 main packages § 6 serving men § 0 risk

All done

Thank you for your time

We’d love to chat with you.

Please come and say hey or get in touch at your leisure

On the phone 0844 586 0001 On the web www.pure360.com (newsletter signup here)

Or email? contact@pure360.co.uk

or just watch from a distance

@pure360 or @marcmunier