ecorl oer-it-upf-sharing-economy-pp-video

SHARING ECONOMY

Tutor: Marta Mainieri

Topics

Four kinds of Sharing Economy Sharing Economy: why? What’s new? Contradictions

Four kinds of Sharing Economy

Four kinds of Sharing Economy

1. Rental Economy

Four kinds of Sharing Economy 1. Rental Economy

RENTING ECONOMYValue Proposition Provides access to goods, skills,

services, exchange for a cash reward

Social, economic, environmental value

Claimed by many services

Value captured Transaction percentage

Scalability Replicability in other cities and countries

Legal model For Profit (S.R.L. in Italy)

Four kinds of Sharing Economy

2. Gift economy

GIFT ECONOMYValue Proposition

Provides access or reuse of goods, skills, services not mediated by money

Social, economic, environmentalvalue

These values are central in the Service concept

Captured value Great difficulty to be sustainable

Scalability With word of mouth

Legal model No Profit

Four kinds of Sharing Economy

3. Peer to Peer economy

PEER TO PEER ECONOMYValue Proposition

Offers an opportunity to build a shared good in which everyone participates according to his capability

Social, economic, environmentalvalue

Social and economic values (not intended as income but as generated value) are central to the idea of service

Captured value

Donations but also use of the service for commercial purposes

Scalability With word of mouth

Legal model No Profit

Four kinds of Sharing Economy

4. On demand Economy

ON DEMAND ECONOMYValue Proposition

Customers wanting goods and services on demand are in contact. No collaboration among the users (the platform establishes the price and selects the staff)

Social, economic, environmentalvalue

Not important

Captured value Percentage of transactionScalability With word of mouth Legal model For Profit

Sharing Economy: why?

Sharing Economy: Why ?

Financial crisis new economic needsEnvironmental crisis

new way of consuming

Social crisis new way of living together

From users to Citizens!

Sharing Economy: Why ?

What’s new ?

The Platform Model

Value Proposition

Chain Community

CustomizeConfidence

Channel

Convenience

BEFORE NOWCompany PlatformCustomers MemberMoney ReputationProduct ExperienceLoyalty points Convenience Multichannel Omnichannel

What’s new?

What’s new?

Contradictions

• Laws are inadeguate

• Deregulation of the work