ednet 2015 - seo made simple
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Copyright 2015 Market Data Retrieval
SEO Made Simple
Drive tons of hungry buyers to your website
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Copyright 2015 Market Data Retrieval
Most People Have Given Up on SEO…
Copyright 2015 Market Data Retrieval
Or Think There’s an Easy Way to Dominate the Web
Copyright 2015 Market Data Retrieval
Let’s Buy a Few of These!
Copyright 2015 Market Data Retrieval
And Maybe Some of These!
Copyright 2015 Market Data Retrieval
SEO Nailed It!
Copyright 2015 Market Data Retrieval
But There’s a Problem
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Only 18% of Clicks Go Here!
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Only 2% of Clicks Go Here!
Copyright 2015 Market Data Retrieval
80% Go Here!
Copyright 2015 Market Data Retrieval
Don’t Ignore Organic Search…
Copyright 2015 Market Data Retrieval
What’s Changed?
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2011
I think that’s the only one I’ve heard of…
Copyright 2015 Market Data Retrieval
2015
Hmm… Pretty sure that’s 5 of the 7 largest, best-
known auto insurers in the US?
Copyright 2015 Market Data Retrieval
2011
I know Sunset, but none of these others.
Copyright 2015 Market Data Retrieval
2015
This is the only brand on page one I don’t
know.
Copyright 2015 Market Data Retrieval
Focus on building a powerful brand… be better than your competition/be unique, be engaging
Copyright 2015 Market Data Retrieval
So How Can We Dominate?
Copyright 2015 Market Data Retrieval 20MySEOmadesimple.com
Content Quality
Social Signals (amplify)
Usage Data (CTR)
Topical Authority
Trust & Spam Signals
Local Factors
Focus on What’s Working Now!
Factors Driving Organic Search Results…
Copyright 2015 Market Data Retrieval
What About Links?
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Copyright 2015 Market Data Retrieval
This Will Get You in Trouble:
Crappy LinksSeek out
links to rank better
Acquire them
manually
Submit, pay, beg, trade, etc.
+ + = Low Scalability
Risk of Penalties
This Will Get You the Right Links:
Do stuff worthy of attention
Earn amplifi-cation
Links come in naturally
+ + =
Traffic
Branding
Rankings
Copyright 2015 Market Data Retrieval
Copyright 2015 Market Data Retrieval
Copyright 2015 Market Data Retrieval
In The Past Few Minutes…
• Building well SEO’d sites are essential for building a powerful brand
• Powerful brands win the day (online and offline)• Don’t ignore local. Local search is driving local
AND nation results, authority, and more• Content is still king but it must be yours and be
engaging• The link game has changed. Earn links to your
website and content for optimal results• Focus on: Content, Social Signals, CTR,
Topical Authority, Trust, Local Optimization
Copyright 2015 Market Data Retrieval
@mfleischnerMichael Fleischner, Big Fin Solutions | Oct. 2015
Thank You!• Free SEO Community Available at
MySEOMadeSimple.com
• “SEO Made Simple” Available On Amazon.com
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