educating clients to say yes
Post on 27-Jan-2015
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TO SAYYESEDUCATING CLIENTS
The Man from Del Monte he says YES!
‘Why don’t you get it?’
‘You are always saying no’
‘I am having to do your job’
A wrong relationship
The client
The servant
the butler did it
Time to change
Change the relationshipBe the expertBe positive
Be the expert
have a methodology
http://www.flickr.com/photos/origomi/
success criteria business objectives competitive analysis priorities mood board user personasuser expectations site personas
Justify decisions
+BE POSITIVE
Yes we can!
Positive about clients
http://www.flickr.com/photos/myvector/
CLIENTS ARE NOTSTUPID
Ssshhh...
http://www.flickr.com/photos/hooiveld/
SHAPING THE CLIENTS
ROLE Focus on problems Focus on businessFocus on users
‘what do you think?’
X
‘How will users react?’
Managing Feedback
politics
http://www.flickr.com/photos/vgm8383/
committees
http://www.flickr.com/photos/heandfi/
Difficult people
Existing client
No clue client
Micro manager
Marketeer
TO SAYYESEDUCATING CLIENTS
BOAGWORLD.COMHEADSCAPE.CO.UKGETSIGNOFF.COM
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