een succesvolle recruitment strategie voor 2015
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Welkom Bij
17 September 2014
Agenda
LinkedIn Update
Strategie 2015: Build.Engage.Recruit
Pauze
Maarten Fekkers, NSPYRE
Afsluiting en Borrel
Verzoeknummers?
Ranking the Stars.. ;-)
Most Popular
Most Endorsed
Earliest Adopter
Most
Connected
Maarten
Fekkers
Jan Jeroen van
Meerveld
Shaunny
Veldhuis Amit
Biswas
Waarom?
The professional
profile of record
Connect all of the
world's professionals
Identiteit Netwerken Kennis
The definitive professional
publishing platform
The professional profile of record
Identiteit
Connect all of the world’s professionals
Netwerken
Groups SlideShare Influencers Pulse
The definitive professional publishing platform
Kennis
Waarom voor Klanten?
Hire
Power half of
all hires
Market
The most effective way for
marketers to engage
professionals
Sell
The start of every
sales opportunity
Connecting talent with opportunity
at massive scale
Create economic opportunity
for every member of the global
workforce
Our vision
Global
3M+ INDONESIA
2M+ PHILIPPINES
1M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
18M+ BRAZIL
100M+ UNITED STATES OF
AMERICA
9M+ CANADA
24M+ INDIA
6M+ AUSTRALIA
1M+ NEW ZEALAND
3M+ SOUTH AFRICA
1M+ UNITED ARAB EMIRATES
16M+ UNITED KINGDOM
8M+ FRANCE
7M+ ITALY
2M+ BELGIUM
1M+ DENMARK
3M+ TURKEY
5M+ NETHERLANDS
1M+ SWEDEN
6M+ SPAIN
313M+ Members
worldwide +2 New members per second
5M+ CHINA
THE WORLD IS
CHANGING FAST…
Candidates
More Connectivity
More Choice
More Channels
1980’s 1990’s 2000’s 2010’s
Filing Cabinet
Recruiters
Offline Database
Job Channels
Social Media
SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY
57%
of the decision to ‘buy’ is now made before any
commercial contact with your business
are passive and not
looking to move
80%
60%
of them are open
to opportunity!!
THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2
CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a post on Facebook if you
have no friends?
Followers are more likely to recommend your business 2.5 x
95%
Followers are 95% more likely to respond to an InMail
of members are interested in job opportunities from companies they are following 79%
3 STAPPEN STRATEGIE
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
DO WHAT
YOU DO BEST
BUILD ENGAGE RECRUIT
ENGAGE
RECRUIT
RELEVANT
JOBS
RECRUITER
ENGAGE
CONTENT
UPDATES
CAREER
PAGES
BUILD
TARGETED
MEDIA
EMPLOYEE
ADS
Stap 1
RECRUIT ENGAGE BUILD
ACCELERATE FOLLOWER GROWTH
Reach out to potential candidates and convert them into followers
BUILD
TARGETED CAMPAIGNS
300% Follower base increase - Symphony Teleca
LEVERAGE YOUR EMPLOYEES BUILD
EMPLOYEE PROFILE
ADS
of page views are members looking at members 76%
Stap 2
RECRUIT ENGAGE BUILD
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGING ENGAGE
Page visitors see the content that is relevant to them
≤ 400%
increases in candidate conversions achievable with targeted content
CAREER PAGES
IMAGES
JOBS
VIDEO’S
KEEP YOUR FOLLOWERS
UP TO DATE
Ensure you are always top of mind
Relevant content Encourages likes & shares
ENGAGE
CONTENT UPDATES
ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click through rates for updates 25%
Reach a wider audience before you even have them as followers
ENGAGE
SPONSORED UPDATES
Stap 3
RECRUIT ENGAGE BUILD
PROMOTE YOUR JOBS TO THE BEST
CANDIDATES RECRUIT
RELEVANT JOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from
companies they are following
79%
PROACTIVELY SOURCE CANDIDATES
RECRUIT
RECRUITER
Increased access to the network
Reach out using InMail
Workflow and Collaboration tools 95%
Followers are
95% more likely to respond to
an InMail
Follo
wers
Time
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANT JOBS
CAREER PAGES
TARGETED MEDIA
EMPLOYEE ADS
RECRUITER CONTENT UPDATES
BUILD ENGAGE RECRUIT
NSPYRE RECRUITMENT
tbv Linkedin
OVER NSPYRE
• 600 medewerkers
• Kantoren in Zwolle, Utrecht
en Eindhoven en één in
Roemenië
• Industriële en High Tech
automatisering en sinds 1 aug
ook Mechatronica
Notulen Directieoverleg 2013 37
RECRUITMENT
• Drie recruiters, elk verantwoordelijk voor een specifieke set business units/doelgroepen
• +/- 100 nieuwe hires per jaar.
• Alle profielen zijn schaars; van Software Developers tot Big Data specialisten en van Smart Improvement Consultants tot PLC/Scada Engineers
• Recruitment doet geen selectie gesprekken
• Pro Actief recruitment proces.
• Rapportagelijn direct aan C-level
• Continue werving (geen time to hire)
• CPH: minder dan 3k
Notulen Directieoverleg 2013 39
INTEGRALE AANPAK WERVING
Nspyre
Post & Pray
Employer Branding
Community building
Referral
Directe benadering
Online Marketing
Nspyre
Post & Pray
Employer Branding
Community building
Referral
Directe benadering
Online Marketing
INVULLING LINKEDIN
• Vacature slots
• Work with us banner
• Company page/
Career page
• Content van
homepage
• Veel contact met
geselecteerde
groepen/projects
• Content driven
• Talent Pipeline
• Eerste selectie via
• Koud contact leggen
• Via linkedin referrals
zoeken
PRODUCTEN
Notulen Directieoverleg 2013 42
• Work with us banner
• Recruiter seats
• 21 Jobslots
• Career Gold page
RESULTATEN SEPT-JULI
Hired 43 Traceable Impacted Hires
61 Total Hires
TWEE CONCRETE TOEPASSINGEN
• Database Tracking
– Oude sollicitaties vanuit ATS in Linkedin
– Dynamische database
– Hireing keuzes later nog eens bekijken en conclusies uit halen
• Technology Tuesday
– Kandidaten benaderen via Linkedin voor een inhoudelijke sessie over techniek gebruikt bij Nspyre
– Van en door Nspyre collega’s
– Database en relaties opbouwen via content/events
Bedankt!
http://bringinyourparents.linkedin.com/
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