effective legitimate progressive
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Effective Legitimate Progressive
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Our mission is to promote, protect and enhance the
military resale and quality of life benefits on behalf
of our members and the military community
Effective Legitimate Progressive
ALA Mission
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• Effectively represent the value proposition of military resale and the MWR contribution to quality of life
• Provide forums and facilitate business opportunities that enhance the ability of the resale organizations and association members to achieve positive business outcomes.
• Promote a positive public image of the military marketplace and association membership.
• The foundation is the Government Relations Program…
The Vital Few
Effective Legitimate Progressive
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• Member companies contribute $1.2 trillion to the economy
• Member company products generate $16 Billion in sales for military resale
• The military resale channel creates 30,000 jobs for American industry
• The military resale and MWR programs provide $4 billion in products to patrons overseas
• The military resale and MWR programs employ 120,00o individuals many who are family members
• The system generates $500 million in earnings that directly contribute to quality of life
Association Impact
Effective Legitimate Progressive
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• Inform and educate members of congress and the administration about the value of the military resale benefits
• Guard against initiatives with the potential to reduce the value of the resale benefits
• Oppose privatization of the military resale system• Support process improvements that drive
win/win/win outcomes for members, trading partners and patrons.• Support supply chain initiatives that drive the
lowest cost of goods for the military resale system
Effective Legitimate Progressive
2009 Government Relations Program
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Effective Legitimate Progressive
2009 Congressional Caucus
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Effective Legitimate Progressive
2009 Congressional Caucus
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Effective Legitimate Progressive
2009 Congressional Caucus
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Effective Legitimate Progressive
2009 Congressional Caucus
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Effective Legitimate Progressive
2009 Congressional Caucus
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Effective Legitimate Progressive
2009 Congressional Caucus
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Effective Legitimate Progressive
2009 Congressional Caucus
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Effective Legitimate Progressive
2009 Congressional Caucus
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Effective Legitimate Progressive
2009 Congressional Caucus
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Effective Legitimate Progressive
2009 Congressional Caucus
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Effective Legitimate Progressive
2009 Congressional Caucus
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Effective Legitimate Progressive
2009 Congressional Caucus
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• Full court press on base access • Web refresh in design (target roll out at National Convention)• New EB and ALA Business Resource (Multiview)• Association focus on efficient and effective meeting formats• DeCA 2010 Worldwide Store Directors Conference (Reno, NV)• Increased focus on the importance of the chapters and the importance of a single ALA
Effective Legitimate Progressive
Current Association Initiatives
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Commissary Council Brief
August 2009 DeCA Europe
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DeCA / ALA Commissary Council Update
◊ The The CCommissaryommissary Council is YOUR ALA representation to DeCA, on all matters Council is YOUR ALA representation to DeCA, on all matters within the Commissary system…get involved. within the Commissary system…get involved.
◊ Our Mantra – “Issued Oriented . . . Solution Driven!”Our Mantra – “Issued Oriented . . . Solution Driven!”
◊ The Council is comprised of 23 members from across all Industry forms: The Council is comprised of 23 members from across all Industry forms:
► ManufacturersManufacturers
► ► DistributorsDistributors
► ► BrokersBrokers
► ► Media/Data ProvidersMedia/Data Providers
The working Committees include another 48 Industry Reps working side-by-The working Committees include another 48 Industry Reps working side-by-side with DeCA POCs to collaboratively move the benefit and the business forward.side with DeCA POCs to collaboratively move the benefit and the business forward.
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2009 Commissary Council
Randy ChandlerDavid McMurtry
CATBill MehlerSheila Linn
Consumer TrendsIndustry Trends
InnovationsOutreach
Ops/SystemsGordon Jones
Ron Ritchie
Data AccuracySystem ChangesSystem Updates
Virtual Com.VCM Automation
Cat. Management Michelle FrostRandy Hardee
Cat ReviewsTraining
Standards –Templates
PerishablesBrad McMinn
Joe Kovac
MeatProduce
Freeze/ChillDairy
Deli-Bakery
Store SupportJay Hudson
Steve Lamkin
Vendor StockingExecution
Swell AllowanceCategory ResetsSpeed To Shelf
PromotionsCharlie Dowlen
Paul Keating
Club PacksDisplays
HBCShippers
ComplianceNew Items
Co-Chair:Tommie Draper
Co-Chair:Jim Herring
Co-Chair:Ainsley Everhart
Co-Chair:Pete Murphy
Effective Legitimate ProgressiveAmerican Logistics Association
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DeCA/Commissary Council2009 Objectives
Committee Primary AccomplishmentsCAT Team Marketing
Consumer Outreach Coupon Books ‘09
Bill Mehler Sheila Linn
Ops/Systems VCM Automation Global Data Synchronization Improve Replenishment Process Automate Key Business Processes Store Access Credentialing
Gordon Jones Ron Ritchie
Category Management/ Plano-o-grams
Ft. Bragg Test CAT Review – Standardized Template Club Pack EvolutionFrost Michelle
Randy Hardee
Sheila Linn, David McMurtry and Russ Moffett briefed Mr. Sakowitz on CAT ’09 activity and the tremendous efforts were recognized. With DeCA direction, 2010 focus will be on Outreach, advertising efforts and electronic social media.
VCM Automation is a huge under taking in which resources have been dedicated from DeCA and Industry…currently DeCA has engaged “Black Belt Team” and “Lean Six Sigma” process to move initiative forward.
• Category Review Template – In final review stages to allow a standardized Industry approach and faster, more efficient category decisions.
• Bragg test and reset executed…Sales analysis to follow.
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DeCA/Commissary Council2009 Objectives
Committee Primary Accomplishments
• Continued push to elevate Perishable merchandising…currently working joint Industry End Cap test for Chill/Frozen.
• Continued push for broader Committee representation in Meat, Deli and Produce.
Emphasize current policies and develop process to execute store resets quicker.
• Continued development and support of DeCA-themed events:
> Lil’ Heroes
> $6 Billion Sales Event (September)
• Development and submission of Industry recommendations on DeCA Category Merchandising Matrix and Promotional Calendar for 2010.
PerishablesBrad McMinn Joe Kovac
Elevate Perishable Promotions Club Pack & Case Lot Promotions Industry Promotions & Cross- Merchandising Merchandising Investments
Store SupportSteve Lamkin Jay Hudson
Vendors Stocking Execution Resets Swell Allowance
PromotionsCharlie Dowlen Paul Keating
Mom’s Day Campaign Expanded HBC Promotions Club Packs Extended Pricing Periods (45-day) Multiples
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