effective public relations april 22, 2006 chuck fitzgerald rotary club of peoria darryl henning...

Effective Public Relations

April 22, 2006

Chuck FitzgeraldRotary Club of Peoria

Darryl HenningRotary Club of White Tanks

What is PR?

“Public relations helps an organization and its publics adapt mutually to each other.”

Public Relations Society of America

“Public relations is the business of inducing the public to have understanding for and goodwill

toward a person, firm or institution.”Merriam-Webster On-Line

Is There a Correlation Between

Effective Public Relations and

Membership?

What is Effective PR?

It’s Intentional

It’s Effort

It’s Fun

What is a Best Practice?

The optimum way to perform a process.Pricewaterhouse Coopers

Top 10 Best Practices

for Rotary Club Public Relations:

PR: Best Practices

# 10

Create a PR Team

# 9

Collect & Keep Club Archives

PR: Best Practices

# 8

Nominate Yourself for Awards

# 7

Attend Community Events

PR: Best Practices

# 6

Develop a Strong Club Brochure

# 5

Join Your Local Chamber of Commerce

PR: Best Practices

# 4

Identify & Visit Community Leaders

# 3

Educate ALL Members about Rotary

PR: Best Practices

# 2

Invite the Media to Your Club

# 1

Wear Your Pin

Media Ideas

• Student of the Month Program

• Interesting/Relevant Speakers

• Service Projects

• New Officer Elections

• Fundraising Events

• RI Programs

• Member BIOs

Homework Assignment

Develop a PR plan

Identify Top 3 PR related action items

Do them before July 1

Thank You!

www.rotary.org

www.rotary5490.org

Chuck FitzgeraldRotary Club of Peoria623.229.7674chuck_f@cox.net

Darryl HenningRotary Club of White Tanks623.584.9038dhenning@westvalleyview.com