effective smo strategy 2016 to outdo your social media marketing goals

Post on 24-Jan-2017

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Social Media Strategy 2016

Not yet ready! Ok, no issue….

We’ll discuss it here.

SMO Strategy

SMO Budget

First say, which comes first?

Any guess?

Brainstorming?

Okay! Let’s unwrap it.

It’s how well you’re connected with people..

Planned connectivity delivers HUGE social grip.

But, social space is going to change.

Social Media will change

in 2016

Audit your current SMO strategies to build an effective SMO strategy for 2016.

Start it since here…

#1 Social Media Goal is the first requirement.

So, put your FOCUS on…

Improving customer service and retention.

Increasing Brand Awareness.

Driving traffic to website

Gathering quality leads.

#2 Focus on leads.

Convert Leads into Sales.

What teams are active on Social Media?

Identify and use it to your advantage.

#3Extend efforts throughout your organization.

#4Search for Sales opportunities

“Rise of social media marketing encourages social selling.”

“Social media can be a great way to prime social funnels and find new leads!”

#5Interact with your customers.

#6Present your brand as a better brand.

#7Nurture brand reputation and customer relationship, tactfully.

#8Highlight your accomplishments and offerings.

#9Encourage your resources to share them to their networks as well.

“Social is a useful tool to showcase your company culture to the world.”

#10Highlight behind-the-scene images & videos of your company.

#11Improve perception of your brand among your prospects.

#12Create social audience representing in a group.

#13Engage and grow interest into them for your product/service.

#14Ask for and listen to their feedback.

#15Address client grievances, if any!

“Social media enables you to identify gaps in a product/service.”

#16Advertise your brand effectively across social channels.

#17Make use of your advertising & PR resources.

#18Focus on networks that add value.

#19Derive the most accurate traffic data using apps/tools.

Or else, get ready to cease to exist.

#20Use Google keyword tool to gather keywords your business should target.

Shift from using intuitive data to intelligent data to fast-track decision.

Data Scientist

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