effective video marketing on a startup budget

Effective Video Marketing on a Startup

Budget

Equipment

Software

Production Methods

Where Budget matters

Cameras

What to look for in a cameraThey all deliver great image quality

Know what you want to achieve

Check for Manual Controls

Look for a Microphone and Headphone Jack

Panasonic HC200-300 Euros

Xiaomi Yi78 Euros

Your Smartphone

You probably already have one.

(Use Filmic Pro - Click here for video example)

Stabilization

Hama Tripod40 Euros

GorillaPod20 Euros

Selfie Stick10 Euros

Shot with a Selfie Stick (Click image for example video)

Audio quality ismuch more imporant than video quality. (Click here for example)

Audio Gear

RØDE VideoMic Go

70 Euros

Yeti Blue136 Euros

iRig Mic Lav60 Euros

Use your Smartphonefor Voice-Over

Record your Voice-Over under a blanket.

Always wear headphones when shooting video!

Editing Software

iMovieFree with Mac

Windows Movie Maker

Free for PC Users

DaVinci Resolve

Free

YouTubeFree

Video Editing on Smartphones

Adobe Premiere ClipFree for iOS and Android

YouTube Capture

Free for iOS and Android

Production Methods

Produce in Bulk (Click image for example)

Use Stock Photos/Footage

Pixabay Splashbase

Produced entirely with stock footage (Click image for example video)

Record your Screen

Apowersoft Record Yourself and the Screen (Click image for

example)

Record a Presentation

Showbox - A Production Crew in your Browser

A Production Crew in your Browser

VideoLean Wochit

Music

YouTube Audio Library

(Just for publication on YouTube)

Royalty-Free Music (Always check the license!)

Jukedeck Free Music Archive

Live Video

Pros and Cons for Live VideoProsQuick to produce, no post-

production

Content can be repurposed after the live broadcast

Stands out

Direct interaction with the audience

ConsRequires more preparation

Requires events that are worth being broadcast live

Makes only sense if your audience is large enough

Direct interaction with the audience

Use cases for Live Video1. Behind the Scenes2. Q&As3. How-To-Broadcasts or Product Demos4. Breaking News

Why Facebook has already won the Live Video Market1. Biggest Reach - you whole social graph is already

there.2. Facebook actively promotes Livestreams.3. More people - more engagement.4. Lives on your timeline indefinitely.5. You can edit your video info after the fact.6. Repurpose your content.7. Real names policy reduces trolling.

Stuff to think about before going live1. Plan your content2. Check you phone’s battery3. Airplane or Do Not Disturb Mode with WiFi on4. How will you react to comments?

BuzzFeed and their Watermelon Experiment had 800 000 Live Viewers and 10 000 000 Views in total.

(Click image for video)

Think about your audience first!

MichaelNetsch@MichaelNetsch.de

Twitter: @XNet