electronicmarketing presentation 3.19.11_final (2)

Electronic Communication

Building & growing your database

Online marketing StrategyGreat Web-Site

Social Media

E-Mail MarketingElectronic Newsletters

E-Blast Monthly Specials

Happy Birthday

Appointment reminders

Ask for email address

On your website

Seminar attendees

Special events

Call in’s

Patient information forms

Building & Growing Your Database

“Contact Us/E-Mail

Sign-Up” on your

WebsiteMake it easy for patients to sign

up.

“Contact Us/E-Mail Sign-Up” on

your Website

Give them an incentive

An enter to win

A coupon for a spa service

A reason to sign up

Going to receive monthly specials

Notice of new products, procedures

Electronic

Newsletters Specials mixed in with

news, skin care tips

Invitations to special events

Put a menu of all that in the

newsletter that skips to area

of interest

Link to your Facebook, Twitter

– ask them to “LIKE” you

Link to your website

Link to other websites of

interest

E-Blast

Subject LineMake sure your

subject line stands out

Post on WebsitePost the same newsletter

on your website that you

send to your patients

Specials E-blast/

Newsletter Combo

Short one-liners listing all your

monthly specials and events

Each topic links back to your

website where more

information is listed

Specials E-blast/

Newsletter Combo Links from e-blast go to a longer

version on your web page

All details about

specials, events, new

products, etc. are listed here

Introduce

New Products

Invite patients to a

seminar, special

event, Spa Day…

Thank YouSend patients thank you notes

with incentives to come for a

consult, discounts on

services, etc.

Great Web-Site

Social Media

E-Mail Marketing

•Electronic Newsletters

•E-Blast Monthly Specials

•Happy Birthday

•Appointment reminders

Have a

Facebook

Contest! Invite patients to like

you on Facebook

Offer an incentive

Easy way to build on

social media

How can you gauge?

56% of consumers made an online purchase in

2009 after receiving permission-based email.

Research has shown that “email marketing

generated a return on investment (ROI) of $43.62

for every dollar spent on it in 2009

46% of those surveyed say they rely on email to

share content with others, which is exactly what

you want them to do.

Email Marketing

Source: MarketingProfs, Sept. 2010

Services You Can Utilize

Constant Contact

Smile Reminder

DirectForce

Your web hosting

company

Online Marketing Keep them dreaming and

wishing!

Keep your information fresh

and new!

People who have had plastic

surgery and more likely to have

it again