elite paint
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Implementation & Impact on “SUPPLY CHAIN MANAGEMENT” of
ELITE PAINT
Prepared by
Md. Anwar Hosen ID# 1113280576
Rifat Rasul Chowdhury ID# 1113280662
Md. Mehedi Hasan ID# 1113280669
Abu Mohammad Sayem ID# 1113280678
Objective of the Study Broad Objective:
Implementation and Impact on Supply Chain Management (SCM) of Elite Paint.
Specific Objectives:To find out the Environment of the firm.
To figure out the Partner facilitating in Supply Chain Management of ELITE CHEMICAL INDUSTRIES LTD.
To find out the Partner Relationship.
To figure out the Supply Chain Management performance of the Elite Chemical Industries Ltd. (ECIL)
Performance of the Firm as a result of SCM practices ECIL
History of Elite Chemical
Industry Ltd.
(ELITE PAINT)
History of Company
1952 Late Mr. Sirajuddin Ahmed established Elite Chemical Industries Ltd. (ECIL)
1972 Contribution of rebuilding the country.
1986 Late Mr. Sirajuddin Ahmed established “Elite Paint Group of Companies” through the establishment of backward linkage industries regarding paint products and industries of other sectors.
1997 Technical Cooperation Agreement with DAI Nippon, Tokyo
1999- still
Can produce Decorative Paint, High Quality Marine Paint and Other Industrial Paint through modern Technology.
“Simple Math” the philosophy of easy customer satisfaction.
Mission
Vision
Goal
Service Excellence to all Clients.Ensuring Socio Economic Development.
To be one of the leading paint of Bangladesh. Gain and maintain the trustworthy relationship with
their all business partners. Achieve excellence in customer service through
providing the most modern and advanced state of art technology in the different spheres of industries.
Elite Paint Products
Decorative Paint Tennis Court Paint
Marine Paint Cement Paint
Industrial Paint Bonntile Sealer
Road Marking Paint Super Aclose Paint Silky Finish
Stoving Enamel Paint Bonntile Texture Coat
Zinc Rich Paint Bonntile Topcoat Paint
Eproxy Enamel Paint Wood Varnish Paint (Latest)
SUPPLY CHAIN MANAGEMENT
Environment of the SCM Operation at Elite Paint
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
Customers’needs are
unpredictable
Customer’sproduct
preferenceschange over
the year.
Suppliers’delivery timecan easily go
wrong.
Competition isintensified inour country.
Competitors’often
introduce newproduct
unexpectedly.
Factors
About the Environment of the Firm
Strongly Disagree Disagree Neutral Agree Strongly Agree
Partner Relationship Facilitating SCM SCM consists of backward and forward integration. All the people whose are involved in the process, is the concentration of SCM.
Factors:
Top Management Support
Strategic Supplier Partnership
Customer Relations Practices
Information Sharing
Information Quality
Lean System
Top Management Support
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluatiom
Top management considersthe relationship between us &
our trading partners to beimportant.
Top Management supportsSupply Chain Management
(SCM) with the resources weneed.
Top Management regardsSCM as a high priority item.
Top Management participatesin SCM & its optimization.
Factors
Top Management Support
Strongly Disagree Disagree Neutral Agree Strongly Agree
Strategic Supplier Partnership
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
We consider quality as ournumber 1 criterion in selecting
suppliers.
We regularly solve problemsjointly with our suppliers.
We have helped our suppliers’to improve their product quality.
We include our key suppliers inour planning & goal setting
activities.
Factors
Strategic Supplier Partnership
Strongly Disagree Disagree Neutral Agree Strong Agree
Customer Relation Practice
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
We frequently interact withcustomers to set reliabilityresponsiveness & other
standards for us.
We frequently measure andevaluate customer satisfaction.
We frequently determine futurecustomers’ expectations.
We facilitate customers’ abilityto seek assistance from us
Factors
Customer Relation Practice
Strongly Disgree Disagree Neutral Agree Strongly Agree
Information Sharing
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
We inform trading partners in advance ofchanging needs.
Our Trading partners’ share proprietaryinformation with us.
Our trading partners’ share businessknowledge of core business process with
us
Factors
Information Sharing
Strongly Disagree Disagree Neutral Agree Disagree
Information Quality
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
Information exchangebetween our trading
partner & us is timely.
Information exchangebetween our trading
partner & us is accurate.
Information exchangebetween our trading
partner & us is complete
Information exchangebetween our trading
partner & us is adequate
Information exchangebetween our trading
partner & us is reliable
Factors
Information Quality
Strongly Disagree Disagree Neutral Agree Strongly Agree
Lean System
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
Our firm reduces set up times forproduction/reduces production set up time.
Our firm has continuous qualityimprovement program.
Our firm pushes suppliers for shorter leadtimes.
Factors
Lean System
Strongly Disagree Disagree Neutral Agree Strongly Agree
About Partner Relationship in SCM
Partnering provides a way to leverage the
unique skills and expertise of each partner
and may also “lock-out” competitors.
Factors:
Trust with Trading Partner
Commitment of Trading Partner
Share Vision between Trading Partner
Trust with Trading Partner
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
Our credit partners have been open & honest in dealing withus.
Our trading partners’ respect the confidentiality of theinformation they received from.
Factors
Trust with Trading Partner
Strongly Disagree Disagree Neutral Agree Strongly Agree
Commitment of Trading Partner
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
We have invested a lot of effort in ourrelationship with our trading Partners
Our trading partners abide by agreementsvery well.
We & our trading partners always try tokeep each others promises
Factors
Commitment of Trading Partner
Strongly Disagree Disagree Neutral Agree Strongly Agree
Share Vision with Trading Partner
Highlights of Vision SCM: Opens portals across the businesses' entire supply chain, enabling informed decisions
Maximizes the operational efficiency and tightens control over the business processes
Buyers and sellers keep up-to-date on constantly changing information as it rapidly moves through global network
Enhance the international direct sourcing through a sophisticated and fully-automated system
Integrates seamlessly with Our Vision Merchandising, Vision Sourcing and Vision Demand Management solutions
Performance of SCM
Measure the performance of the supply chain
management is mainly depends on 5 factors, those
are following:
Factors:
Supply Chain Flexibility
Supply Chain Integration
Responsiveness to customer
Supplier Performance
Partnership Quality
Supply Chain Flexibility
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
Our supply chain is able to handledifficulty, non-standard orders.
Our supply chain is able to meet specialcustomers’ specification.
Our supply chain is able to produceproducts characterized by numerous
features, options, sizes & colorsFactors
Supply Chain Flexibility
Strongly Disagree Disagree Neutral Agree Strongly Agree
Supply Chain Integration
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
There is a high level of communication& co-ordination between our functions
in our firm.
There is a high level of integration ofinformation system in our firm.
There is a great amount of crossover ofthe activities of our firm & our trading
partners.Factors
Supply Chain Integration
Strongly Disagree Disagree Neutral Agree Strongly Agree
Responsiveness to Customer
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
Our firm fills customer orders on time Our firm has short order-to-deliverycycle time.
Our firm has fast customer responsetime
Factors
Responsiveness to Customer
Strongly Disagree Disagree Neutral Agree Strongly Agree
Supplier Performance
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
Our suppliers deliver merchandise/materials to us on time Our suppliers provide high quality materials to usFactors
Supplier Performance
Strongly Disagree Disagree Neutral Agree Strongly Agree
Partnership Quality
0
0.5
1
1.5
2
2.5
3
3.5
4
Evaluation
We believe our relationship with our trading partners isprofitable
Our overall relationship with trading partners is satisfactory
Factors
Partnership Quality
Strongly Disagree Disagree Neutral Agree Strongly Agree
Impact of SCM Practices at Elite Paint
Organizations increasingly find that they must rely on effective supply chains, or networks, to compete in the global market and networked economy.
Positive Impact in these factors:
Market Share
Return on Investment (ROI)
The growth of Market Share
The growth of Sales
Growth in ROI
Profit Margin on Sales
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