elskiskis ski and snowboard shop

Business proposal by:Daniel Ducic, Elsie Cardenas, Devon Zielinski, Jenny Ngo

Proposal Create a new Ski and Snowboard Company based in

Denver, Colorado

Focus on providing high end services and products

Estimated Cost: 10 million

Benefits High margin items such as Apparel and Gear for

guaranteed profitability

Rental services for Snowboards, Skis and Snowmobiles

Instructor Classes and Private Lessons

Porters Five Forces Buyer Power: High

Supplier Power: High

Threat Of Substitute Products: Low

Threat Of New Entrants: High

Rivalry Among Competitors: High

Websites Analyzedwww.buckmans.com

http://www.pedigreeskishop.com/

http://www.burton.com/snowboard-gear/root,default,sc.html

http://www.usoutdoorstore.com/

Elskiskis’ Company Website Homepage

RatingsCompany

NameWebsite Content

Ease of Navigation

Site Appearance

Product Strength

Integration with Social Networks

First Impression

Overall

Buckmans 9 10 9 10 6 9 9

Pedigreeski 5 10 9 3 10 5 7

Burton 9 10 9 10 7 9 9

US Outdoor 9 9 9 10 8 9 9

Industry Overview Demographic of skiers and snowboarders is 25-33.

High margin levels in apparel, as well as increased sales in apparel.

Leisure ski trips have seen a 15% increase over the last few years

A Growing IndustrySeason 2006/2007 2007/2008 % Change

Number of Visitors to Ski Resorts

55.1 Million 60.1 Million +6.1%

Goals Unique Shopping Experience

Extraordinary Customer Service

90% Awareness in First Year

Increase Net Operating Profit (NOP) 10% year over year

Expand to 5 stores within 10 years

Potential Kiosk Locations

Aspen Vail Breckenridge

Services Include: Private Lessons Rental Reservations Check-insPurchase Products

Final Thoughts Estimated cost of 10 million

Industry is growing due to lower age demographic

High chance of success due to high margin products and services