email marketing 101

Email Marketingwww.boscoanthony.com

Definition

•Communication strategy through a series of emails delivering content, information and marketing offers.

Email Marketing Stigma

•One Big Sales Pitch

•Spamming

•Deliverability | Filters

•List Saturation

Email Marketing Essentials

• Intriguing Subject Lines

• Attention Grabbing Email

• Compelling content and value

• Consistent call to Action

• Promote Engagement

Best Practises

• Creating Brand Loyalty

• Lifetime value of a customer

• Lead Generation Tool

• Have an opt in, squeeze page and data

• Giving away value

• Influence buying decisions

Content Strategies

• Content Curation

• Blogging

• Strategies / Value

• Entertaining

• Visual Engagement

Email Marketing Metrics

•Open rate

•Bounce rate

•Call to Action

•Link Activity

•Analytics

•Retention

•Social Reaction

• Comments

Mistakes To Avoid

• No Human Touch

• Selling too soon

• 1990 Sales copy pitch

• Staying current with your list

Platforms

• Constant Contact

• A - Weber

• Mail Chimp

• Get Response

• I Contact

2012 Trends

• Mobility

• Social Engagement

• Visual Recognition and Engagement

• Less Formal

• Video!

• 6 Deposits of Awesomeness!

Analysis of Email Marketing

• Email Marketing has evolved

• It is a personalized form of communication

• Virtual Receipts / Confirmation

• Security

• Human Trend VS technological adaptation

List Segmentation

• Auto Responders

• Creating Lists

• Smarter Marketing

• Better Analytics

• Effective Scheduling

• Cater to your audience