email predictions 2016 lightning talk

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Chris Arrendale

Purchased lists are going to be increasingly more difficult to get delivered. ISPs and webmail providers are going to make this even more difficult and senders need to be prepared and plan accordingly.

CEO | @Arrendale

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Chris Arrendale @Arrendale @Arrendale #emailmarketing to purchased lists is going to be more difficult in 2016 @SparkPost #emailpros

3

Laura Atkins

Security breaches are a major problem and many start with email. 2016 is the year security moves front and center in email, and will change how we use email.

Deliverability Expert | @Wise_Laura

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Laura Atkins @Wise_Laura @Wise_Laura 2016 is the year of #email #security @SparkPost #emailpros #emailmarketing

4

Jessica Best

We’ll see more animation, rich content, and video in email in 2016.

Digital Marketing Evangelist | @BestofJess

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Jessica Best @BestofJess @BestofJess 2016 is the year of rich media #emailmarketing @SparkPost #emailpros

5

Dennis Dayman

Cloud and email based platforms will, in 2016, need to use privacy as a selling point in how they can give 100% control of data storage to their client.

CPO and CSO | @DDayman

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Dennis Dayman @DDayman @DDayman #Privacy and #Data control will be must-haves for #email platforms in 2016 @SparkPost #emailpros #emailmarketing

6

Alexander García-Tobar

Email Authentication will matter to marketing teams, not just messaging people.

CEO

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Alexander García-Tobar @valimailco @valimailco 2016 is the year #emailmarketing starts caring about #authentication @SparkPost #emailpros

7

Nancy Harris

Email filtering for B2B and B2C are converging thanks to the adoption of cloud hosting for corporate email and other business centric applications.

Director of Deliverability | @NancyDHarris

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Nancy Harris @NancyDHarris @NancyDHarris 2016 is the year of converging #B2B and #B2C #email filtering @SparkPost #emailpros #emailmarketing

8

Ryan Phelan

Marketers are going to depend more on companies that offer robust and dedicated agency services to enable them to get closer to a deeper conversation with their subscribers.

VP Marketing Insights | @RyanPPhelan

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Ryan Phelan @RyanPPhelan @RyanPPhelan #emailmarketing will need companies with robust dedicated agency services @SparkPost #emailpros

9

Len Shneyder

Triggered email will continue to grow in popularity as more data is harnessed, applied and used to create better segmentation and targeting, not to mention content, at the level of the individual.

VP Industry Relations | @LenShneyder

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Len Shneyder @LenShneyder @LenShneyder Triggered #emailmarketing will become more popular in 2016 for #individualization @SparkPost #emailpros

10

Matt Vernhout

CASL enforcement will continue and the scope will continue to expand.

CPO | @EmailKarma

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Matthew Vernhout @EmailKarma @EmailKarma #CASL enforcement and scope will increase in #2016 @SparkPost #emailmarketing #emailpros

11

Chad White

Email marketing will experience a second coming of age in 2016.

Research Director | @ChadSWhite

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Chad White @ChadSWhite @ChadSWhite 2016 will be the second coming of age for #emailmarketing @SparkPost #emailpros

12

Thank You!

@SparkPost

@Arrendale

@Wise_Laura

@BestofJess

@Ddayman

@valimailco

@NancyDHarris

@RyanPPhelan

@LenShneyder

@EmailKarma

@ChadSWhite

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