email: social media’s backdoor to roi

EMAIL MARKETING:

SOCIAL MEDIA’S BACKDOOR TO ROI

David Olsen - Winning Group1

ABOUT.ME/DAVIDOLSEN

David Olsen - Winning Group 2

David Olsen - Winning Group 3

Social Media isn't a sales channel

Email: The Trojan horse of social media ROI

Adding tricks to this pony

David Olsen - Winning Group 4

AGENDA

David Olsen - Winning Group 5*Sensis Yellow Social Media Report 2012

Disengage with your brand

Break up the relationship

Start seeing your competitors

David Olsen - Winning Group 6

SALES MESSAGES ON SOCIAL MEDIA

CAUSE CUSTOMERS TO:

David Olsen - Winning Group 7

NO.

David Olsen - Winning Group 8

Nielsen 2012 Australian Online

Consumer Report

David Olsen - Winning Group 9

David Olsen - Winning Group 10*Sensis Yellow Social Media Report 2012

YOUR CUSTOMERS ARE TALKING

David Olsen - Winning Group 11

David Olsen - Winning Group 12

FACEBOOK DRIVES EMAIL REVENUE TROJAN

David Olsen - Winning Group 13

THE MODEL

1) Use campaigns (giveaways) on Facebook to:

1) Increase your fan base

2) Drive eDM subscriber growth

2) Offer discounts via eDM

3) ?

4) Profit!

Why isn’t everyone doing this??

David Olsen - Winning Group 14

ADDING TRICKS TO THE PONY

David Olsen - Winning Group 15

WORD OF MOUTH (MOUSE...) CAMPAIGNS

David Olsen - Winning Group 16

CREATE SOCIAL REVIEW CONTENT

David Olsen - Winning Group 17

ENCOURAGE SHARING

Include “Retweet This!” Snippet in Email

David Olsen - Winning Group 18

QUESTIONS?