embedded autos: making telematics mass-market

Moving telematics into mass-marketPer Simonsen, CEO, Telenor Connexion

How will telematics become mass market?How will telematics become mass market?

3 main trends driving the connected car development

#1 The CRM potential

#2 eVehicles

#3 Digital services

#1 Realizing the CRM potentialg p

PurchaseRetention

Real-time

Retention

Real timedriver &

vehicle data

Spareparts Service

AccessoriesAccessories

Source: Arthur D Little

#2 eVehicles – leading the way?

Range control & ecodriving

Check battery status on remote

Payment for charging

Remote heating/cooling chargingheating/cooling

EV/PHEV is expected to account for 7 5 million EV/PHEV is expected to account for 7,5 million yearly new cars sold by 2020

European car of the Year 2011 - Nissan Leaf

#3 Digital services - delivering business value?

Open platforms required

User-centric services

OEM-centric services

Society-centric services

Open telematics platform

Managed connectivity solutions for global telematics, +10 years of experience, 100% owned by Telenor ASAy p , y