embracing mobile: how can we track customer interaction outside of the pc?

© 2016 Avanade Inc. All Rights Reserved.

Embracing mobile: How can we track customer interaction outside of the PC?

Derk Hudepol, ConsultantAvanade

Derk Hudepol

Working for Avanade for 6 years

4 years of Sitecore Experience

Sitecore MVP 2016

A short introduction

How can we embrace mobile using Sitecore

Most companies have a strong online presence for the PC

Mobile web usage is gaining popularity fast and a lot of companies are not ready for this yet

This session will help you gaining information in how you can leverage Sitecore to have a stronger mobile presence

Emarketer.com states that mobile is half of web traffic

There are different forms of Mobile : Mobile web

Mobile web

Mobile app

Mobile connected

There are different forms of Mobile : Mobile app

Mobile web

Mobile app

Mobile connected

There are different forms of Mobile : Mobile connected

Mobile web

Mobile app

Mobile connected

© 2016 Avanade Inc. All Rights Reserved.8

What can Sitecore offer for mobile?

Sitecore supports Mobile web out of the box

Web Preview Analytics Tracking Personalisation SDK

Sitecore offers device simulation to preview your site

Web Preview Analytics Tracking Personalisation SDK

Sitecore offers insight into mobile usage statistics

Web Preview Analytics Tracking Personalisation SDK

Sitecore allows you to track mobile users

Web Preview Analytics Tracking Personalisation SDK

Sitecore allows you to personalise for mobile users

Web Preview Analytics Tracking Personalisation SDK

Sitecore allows you to build mobile apps

Web Preview Analytics Tracking Personalisation SDK

© 2016 Avanade Inc. All Rights Reserved.15

Important considerations when working mobile

Sitecore is not a tool which magically makes your mobile website or mobile app without effort

You need to do development

Consider…

Mobile audience Mobile device performance

Mobile content

Your mobile audience can have a different goal

Does your mobile use have the same persona as a PC user?Mobile App users are usually more loyal customers

Is the mobile user following the same journey as the PC user?Consider why are triggered to use the mobile device

Does your mobile user need a different experience than the PC user?Consider what experience is relevant for a mobile customer

Audience

Performance

Content

Do you need to consider a target platform?

Audience

Performance

Content

When using media files like images and video’s consider file sizes

When using animations consider if they are relevant and necessary

Limit the amount of connections setup by the app or website

Mobile device performance is not the same as a PC

Audience

Performance

Content

Akamai Mobitest : http://mobitest.akamai.com/• Free mobile speed test

• Generates a results report

W3C mobileOK : http://validator.w3.org/mobile/• Web analysis tool for mobile

• Gives a detailed report, including failures

Current performance can be easily measured

Audience

Performance

Content

Accenture.com lost 88% of its content after being migrated

Audience

Performance

Content

Today: 4 jan 2014:

Important aspects of content

Audience

Performance

Content

Less is more

Quality over quantity

Only convert powerful

content connected to

business issues and

themes or trends

Content is engaging

Easy to consume,

engaging design and

media mix

Visually interesting

content presentation

Content Is Concise

To-the-point, shareable

content

Snackable content

elements

Keep monitoring your Sitecore analytics

Ensure you know your mobile persona’s

Personalise for your target audience

Always leverage your own analytics for mobile

© 2016 Avanade Inc. All Rights Reserved.25

So what cannot be done out of the box?

Mobile apps can only use content and no analytics

Out of the box there is no support for tracking mobile interaction in a mobile app

It is possible to customly build it using the XDB api’s, like Tod Mitchell presented at SUGCON Europe 2016:

http://www.sugcon.eu/wp-content/uploads/2016/05/Mobile-collection-and-analytics-with-xDB.pdf

https://youtu.be/pJkgY3PE9YQ

© 2016 Avanade Inc. All Rights Reserved.27

Where can I find more information around

Sitecore and mobile?

Online sources

SUGCon Europe had a couple of great sessions around mobile which can be viewed here :

http://www.sugcon.eu/video-and-downloads/

Google has a great starting guide around mobile:https://developers.google.com/webmasters/mobile-sites/

Getting Started: Mobile

http://hookedon.digital

Get started with mobile at the Sitecore Symposium

© 2016 Avanade Inc. All Rights Reserved.

Questions?