embracing social commerce
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Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Online Retail ConferenceThursday, 24th May 2012
Presented by:Paul Greenberg, Co-Founder(Twitter: @paulschirps )
Jessica Bent, Marketing Promotions Manager(Twitter: @JessBent_ )
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
“Discount department store with over 24 categories
at your fingertips”.
“Experience the best deals.” “The biggest & most popular grocery brands at great value.”
“Providing over 10 million consumers access to great value brands via online shopping.”
“Online bedroom furniture store offering great Aussie brands & great price & 100% customer satisfaction.”
Our commercial division
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Source: Sean R. Nicholson, ‘Finding a Social Media Expert’ (cartoon). Accessed via www.socmedsean.com. Full URL: http://www.socmedsean.com/cartoon-finding-a-social-media-expert/
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Source: Exact Target, 2012 Channel Preferences Survey, February 2012.
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Source: Tom Fishburne, Marketoonist, ‘Social Media ROI’ (cartoon). Accessed via http://tomfishburne.com/2012/02/social-media-roi.html
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
ChannelMade a purchase as a result of a marketing
message received through that channel
Email 66%
Direct Mail 65%
Telephone 24%
Facebook 20%
Text Messaging 16%
Mobile App 10%
Twitter 6%
Linked In 4%
Source: Exact Target, 2012 Channel Preferences Survey, Report #14, February 2012
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
The OpportunityThe Opportunity
“Move beyond a transactional interaction to a real relationship with consumers.”
Why?“Building an emotional & social connection with shoppers
can create lasting relationships that produce both pleasing shopping experiences and increased profit.”
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Facebook timeline headers
Some examples of our social media marketing strategy
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Some examples of our social media marketing strategy
Original image sourced from: http://www.zazzle.com.au/i_dont_want_to_brag_or_make_anybody_jealous_b_prin-228712354241728797
Facebook wall posts
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Some examples of our social media marketing strategy
Pinterest pinboard
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Built a loyal fan base of 152,000+ followers
Engaged our followers with: Interactive content Email newsletters Competitions
Utilised YouTube to showcase product demo videos & ‘behind the scenes’ company footage
Integrated our Pinterest account into Facebook
What we’ve done well.
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Facebook commerce (i.e. Facebook as a sales channel)
Prompt customer service management
of Facebook complaints
What we could’ve
done better.
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
National Online Retailer’s Association
Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012
Online Retail ConferenceThursday, 24th May 2012
Presented by:
Paul Greenberg, Co-Founder(Twitter: @paulschirps)Email: paul@dealsdirect.com.au
Jessica Bent, Marketing Promotions Manager(Twitter: @JessBent_)Email: jessica.bent@dealsdirect.com.au
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