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1 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

EMC Storage Strategy

2 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Enterprises Are Being Redefined By Software

3 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

BUSINESS

4 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

INFRASTRUCTURE

I think the pic is maybe more of a hybrid cloud thing

(maybe label it as well)

HYBRID CLOUD

5 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Workload Diversification Drives Infrastructure Innovation

6 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Darwin’s Finches Adaptive Radiation

7 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Mainframe, Mini Computer

Terminals

LAN/Internet Client/Server

PC

Mobile Cloud Big Data Social

Mobile Devices

MILLIONS OF USERS

THOUSANDS OF APPS

HUNDREDS OF MILLIONS OF USERS

TENS OF THOUSANDS OF APPS

BILLIONS OF USERS

MILLIONS OF APPS

Source: IDC, 2012

8 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Platform Application Characteristics

HDFS / Object Storage

Eventual Consistency

Tolerance For Data Loss

Application-Based Resiliency

Block / File Storage

Transactional Consistency

Little Tolerance For Data Loss

Infrastructure-Based Resiliency

LAN/Internet Client/Server

PC

Mobile Cloud Big Data Social

Mobile Devices

700% By 2016

70% By 2016

Source: IDC, 2012

9 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Platform Application Characteristics

HDFS / Object Storage

Eventual Consistency

Tolerance For Data Loss

Application-Based Resiliency

Block / File Storage

Transactional Consistency

Little Tolerance For Data Loss

Infrastructure-Based Resiliency LAN/Internet Client/Server

Mobile Cloud Big Data Social

Mobile Devices

700% By 2016

70% By 2016

Source: IDC, 2012

10 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

How has this been driving our

Portfolio Strategy

11 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

ADVANCED DATA SERVICES

SIMPLE DATA SERVICES

Workloads Have Different Requirements

Transaction Processing

Online Archive

VM Infrastructure

Decision Support

Full Motion Video

High Performance Computing

Web Apps

Content Management

IT Applications

Storage As-A-Service

Home Directories

Email

Application Development

Tech Apps

12 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

This Requires a Diverse Storage Portfolio

ADVANCED DATA SERVICES

SIMPLE DATA SERVICES

VMAX

VNX

Isilon

XtremIO

Atmos Data Domain

Avamar & NetWorker

XtremSF

13 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

14 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

The Four Storage Architectures

TYPE

1 Clustered Scale Up & Down

• Dual Controller • Shared Meta-Data • Transactional Commits • General Purpose Storage

TYPE

3 Loosely Coupled Scale Out

• Independent Controllers • Distributed Meta-Data • Transactional Commits • Large Content Repositories

TYPE

2 Tightly Coupled Scale Out

• Multi-Controller Grid • Shared Meta-Data • Transactional Commits • Mission Critical Workloads

TYPE

4 Distributed Share Nothing

• Independent Controllers • Distributed Meta-Data • Non-Transactional Commits • 3rd Platform Applications

15 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Architecture In-Depth

0

1

2

3

4

5

$/IOps

$/GB

Latency

AggregatePerformance

QoSRAS

Scales Down

Manageabilityand Scale Out

SolutionIntegration

Available

Cost Efficient

Broad Integration

Scale Out

Aggregate Perf

VNX

TYPE

1 Clustered Scale Up & Down

• Dual Controller • Shared Meta-Data • Transactional Commits • General Purpose Storage

16 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Architecture In-Depth

TYPE

2 Tightly Coupled Scale Out

• Multi-Controller Grid • Shared Meta-Data • Transactional Commits • Mission Critical Workloads

0

1

2

3

4

5$/IOps

$/GB

Latency

AggregatePerformance

QoSRAS

Scales Down

Manageabilityand Scale Out

SolutionIntegration

Isilon VMAX

XtremIO

Dozens of Nodes

Predictable Latency

Very High Reliability

Cost of Entry

$/IO & $/GB

17 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

TYPE

3 Loosely Coupled Scale Out

• Independent Controllers • Distributed Meta-Data • Transactional Commits • Large Content Repositories

0

1

2

3

4

5$/IOps

$/GB

Latency

AggregatePerformance

QoSRAS

Scales Down

Manageabilityand Scale Out

SolutionIntegration

Architecture In-Depth

Isilon

v S A N

Aggregate Perf

Hundreds of Nodes

Low $/GB

Latency

Entry Point Price

18 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Architecture In-Depth

TYPE

4 Distributed Share Nothing

• Independent Controllers • Distributed Meta-Data • Non-Transactional Commits • 3rd Platform Applications

0

1

2

3

4

5

$/IOps

$/GB

Latency

AggregatePerformance

QoSRAS

Scales Down

Manageabilityand Scale Out

SolutionIntegration

Incremental Scale

Simple/Invisible

Low Cost of Entry

Data Services

Ent Availability

19 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

The Four Storage Architectures

TYPE

1 Clustered Scale Up & Down

• Dual Controller • Shared Meta-Data • Transactional Commits • General Purpose Storage • Transactional Commits

TYPE

4 Distributed Share Nothing

• Independent Controllers • Distributed Meta-Data • Non-Transactional Commits • 3rd Platform Applications

TYPE

3 Loosely Coupled Scale Out

• Independent Controllers • Distributed Meta-Data • Transactional Commits • Large Content Repositories • Transactional Commits

TYPE

2 Tightly Coupled Scale Out

• Multi-Controller Grid

• Shared Meta-Data • Transactional Commits

• Mission Critical Workloads • Transactional Commits

20 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

The Four Storage Architectures

TYPE

1 Clustered Scale Up & Down

• Dual Controller • Sharedx Meta-Data • Transactional Commits • General Purpose Storage • Transactional Commits

TYPE

4 Distributed Share Nothing

• Independent Controllers • Distributed Meta-Data • Non-Transactional Commits • 3rd Platform Applications

TYPE

2 Tightly Coupled Scale Out

• Multi-Controller Grid • Shared Meta-Data • Transactional Commits • Mission Critical Workloads • Transactional Commits

TYPE

3 Loosely Coupled Scale Out

• Independent Controllers • Distributed Meta-Data • Transactional Commits • Large Content Repositories • Transactional Commits

Federation Layer

21 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

How do we apply this knowledge to

Application Workloads

22 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

ADVANCED DATA SERVICES

SIMPLE DATA SERVICES

Workload Drive Architectures Not Vice Versa

Dual Controller

Scale Up/Down

Tightly Coupled

Scale-Out

Tightly Coupled

Scale-Out

Loosely Coupled

Scale-Out Loosely Coupled

Scale-Out Shared Nothing

Shared Nothing

23 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

ADVANCED DATA SERVICES

SIMPLE DATA SERVICES

EMC Storage Portfolio - Today

Dual Controller

Scale Up/Down

Tightly Coupled

Scale-Out

Tightly Coupled

Scale-Out

Loosely Coupled

Scale-Out Loosely Coupled

Scale-Out Shared Nothing

Shared Nothing

VMAX

VNX

Isilon

XtremIO

Atmos Data Domain

Avamar & NetWorker

XtremSF XtremSW

ScaleIO VSAN

24 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

SDS Data Planes Will Be Disruptive

ADVANCED DATA SERVICES

SIMPLE DATA SERVICES

Transaction Processing

Online Archive

VM Infrastructure

Decision Support

Full Motion Video

High Performance Computing

Web Content

Content Management

IT Applications

Storage As-A-Service

Home Directories

Email

Application Development

Tech Apps

Atmos

ScaleIO VSAN

vVPLEX

vVNX vOneFS vRP

DCA

ScaleIO VSAN

vVPLEX

vVNX vOneFS vRP

DCA

ScaleIO VSAN

VMAX

VNX

Isilon

XtremIO

Data Domain Avamar & NetWorker

25 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

How Do We Simplify The

Management And Operations Of These Diverse Systems

26 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Expanded Support : Native & OpenStack

ORACLE ZFS

NetApp E-Series

Solidfire

IBM XIV

IBM SVC

IBM DS8000

NATIVE INTEGRATION

Isilon

VMAX

Hitachi VSP

(Block)

Hitachi HUS VM

NetApp FAS

EMC ScaleIO

VNX VBLOCK HP 3PAR HP

Left-Hand Dell

Equal-Logic

XtremIO

VIPR Controller

27 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Integrates With OpenStack & Microsoft Too

ViPR Data Services

VIPR Controller

Commodity Hardware Storage Arrays

VNX Isilon XIO 3rd Party

VMAX

28 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Call To Action

Stay Informed Of The Application Trends

• Take the time to understand the business value and the infrastructure impact of now mobile and cloud based applications

Platform Diversification is Inevitable

• Diverse Applications, Diverse Needs

Research EMC’s Portfolio Guidance

• Goto www.emc.com/ppg in order to learn more about how EMC can help you determine the right platform for your workloads

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