emma north how to catch a pigeon - on the edge london, leisure - may 2015 slideshare
Post on 19-Jul-2015
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What is Google Pigeon?
A Google update designed to
improve local and map results
Brings local results more in line with
traditional ranking signals
Schema Markup Code
<div itemscope itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Koozai</span>
<div itemprop="address" itemscope
itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">50-52 Botley Road</span>
<span itemprop="addressLocality">Southampton</span>
<span itemprop="addressRegion">Hampshire</span>
<span itemprop="postalCode">SO31 1BB</span>
</div>
Phone: <span itemprop="telephone">0845 453 1234</span>
</div>
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Fill in as much information as possible
Keep your address format consistent
Verify all of your profiles
getlisted.org
Citations are defined as “mentions” of your business name and address on other
webpages, even if there is no link to your website
Citations
Niche Directories
Local Blogs
Industry Publications
News Websites
Press Releases
Review Sites
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DON’T offer incentives
DON’T dictate
DON’T get angry
DON’T explicitly ask for Yelp reviews
DON’T FAKE REVIEWS!
Emma’s Tip of the TalkSecure all the strong local
business listings you can and
always be consistent with your
address format throughout your
on-site and off-site citations.
Thanksfor listening
@Koozai_Emma
Facebook.com/koozaiemma.north@koozai.com
www.koozai.com
0845 485 4794
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