emotional marketing in face of “generation z”emotional marketing in face of “generation z”...

Emotional Marketing in

Face of “Generation Z”

Speaker Zoe Fu, Director of Jiangxiaobai Int'l

Business Dept.

CONTENTPart 1: Characteristics of Generation Z

Part 2: How to Seize Generation Z

市场终端“Characteristics of Generation Z”

“Individuality and True Self”

Pursue the individuality and express oneself instead of others.

Characteristics of Generation Z

“Alone But Not Lonely”

To be alone and go own way, with a rich inner world instead of

loneliness.

Characteristics of Generation Z

“Joy Above All”

Carpe diem, enjoy life and relax.

Characteristics of Generation Z

市场终端

“How to Seize Generation Z”

Not only should we have a deep understanding of customer

preferences and consumption habits, but also a deeper

understanding of their inner emotional needs.

“Initially Cater to the Preferences of

Generation Z”

IP communication through animation — I Am Jiang Xiaobai

Catering to Them Initially

“New Trend for Leading Generation Z”

Creating hot topics — Just Battle / YOLO / Berlin Mural Festival /

Joy in Bottle International Graffiti Competition

Leading A New Trend

“Emotional Communication Platform for

Generation Z”

Jiangxiaobai Express Bottle

Creating Platforms

THANK YOU