"empowering your employees to become data scientists pays off in a big way"
Post on 13-Jan-2015
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Empowering Your Employees to Become Data Scientists Pays Off in a Big Way
Digital Marketing Strategy Framework
Digital Marketing TAM (Millions)
Phases of Data Empowerment
Jack Woolley’s Story
Millions From Twitter
SEO Traffic and Revenue
• Identified 27 new buzzwords
• Generated incremental traffic and revenue• Increased SEM campaign
impressions by 27.5% • Provided ~8% of total
campaign orders and revenue
Subject Matter Experts
Social Net Advocacy
Social Targeting
Personas to a New Level
Rich Targeting
Phases of Data Empowerment
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