[en] the orange business services webtv business case
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Nov 10, 2009
the orange-business.tv business case
Yann Gourvennec
Head of Internet & Digital Media
http://orange-business.com
3 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
a footprint supporting business around the world
local support in 166 countries and territories a seamless network covering 220 countries and
territories
local support in 166 countries and territories a seamless network covering 220 countries and
territories
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
setting up a b2b WebTV: teething problems
1
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teething problems … in b2bfirewalls, bandwidth, downloads, progressive download and streaming
téléchargement progressif
internal usage a non-starter
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
how we resolved that issue
2
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streamlike + movable type
inclusion flash
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the new video player (mid dec 2009)
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experimenting with video and vlogging
3
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a few examples
all numbers related to past 12 months
all clips at http://orange-business.tv
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total viewing time 575:34:19total viewers 5507
an expert demonstration on security issues
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total viewing time 373:48:27total viewers 10.288
an over-produced clip … that made it to the top
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total viewing time 83:03:48total viewers 2708
a live debate organised by a partner
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total viewing time 395:42:02total viewers 2188
live debate with clients … inc. 360° transcript
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total viewing time 57:20:12total viewers 1038
visionary statement
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total viewing time 14:59:32total viewers 795
product demo … simple & straightforward
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total viewing time 14:23:58total viewers 428
client testimonial … field experience
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total viewing time 7:36:48total viewers 155
a leading business news anchor lends a hand
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total viewing time 7:45:45total viewers 334
CurrentAnalysis: an US perspective
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total viewing time 4:31:02total viewers 90
the security professor at the flipchart
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what resources?
4
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orange-business.tv
1 multimedia project manager
€30k investment
€30k (3rd party production) exclusive of
– commercials
– sponsored media
cost per video ~€30
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
facts and figures
5
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facts and figures
Jan 1, 2009-end of Nov 2009
•250 clips recorded
•40% in English
•60% in French
•some in Spanish and Portuguese
•184,078 clips displayed
•39,000 clips narrowcasted
•2231:22:46 viewing time (as of Nov 26)
•~1000 daily uniques per working day
Jan 1, 2009-end of Nov 2009
•250 clips recorded
•40% in English
•60% in French
•some in Spanish and Portuguese
•184,078 clips displayed
•39,000 clips narrowcasted
•2231:22:46 viewing time (as of Nov 26)
•~1000 daily uniques per working day
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page 2525
blogs and WebTV: hundreds of experts
facebooknetvibe
s
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follow us on …
@orangebusiness
http://www.posterous.com/orangebusiness
http://www.facebook.com/orangebusiness
Nov 10, 2009
thank you
Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Personal Communications Services Limited. © Orange Personal Communications Services Limited.
France Telecom Group restricted.
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