endorsement project

ENDORSEMENT PROJECTLUKE PARKER AND JACOB SWEET

Men’s, women’s and kid’s sport clothing company Tops, bottoms, essentials, bras and shop by sport Gym clothing, active wear, yoga clothing

You can find your favorite team’s apparel

Quality sales offered Limited time, mix and match, outlet up at 60%

We are Hanes’s second largest brand

Small Forward for the Spurs

3rd year in the NBA

Went to San Diego State University

NBA champion and Finals MVP, 2014

S/F Kawhi Leonard

Kawhi’s Image

His image is being a champion and hard worker

He has a quiet, but happy and positive personality

Has good speaking ability, very professional

He is humble and charismatic

FIT

Kawhi is a champion on the court, we are the champion brand

We have a great selection of basketball clothing

For many years, basketball has been our main sponsored sport

We focus on our kid clothing; Kawhi is young, helping us focus on younger generation

Target Market

Ages 8-22 Men, women, children High school, college

Basketball players All levels

Endorsement Campaign

Television Commercial CBS, ABC, ESPN During NBA and college regular season Play through NBA playoffs and more if Spurs

repeat

Kawhi will help teach to never be satisfied To have that taste of being a champion

“I use it, so should you.”

Television Commercial-Weight room

Training music, music that helps keep focus Wearing our Champion gear throughout

Doing sit-ups, starring at trophy as he comes up

Running on treadmill, looking at the trophy

Doing pull-ups, every time he rises up, sees trophy

Television Commercial-Basketball court

Looks like he is playing defense, gets a steal, dunks, as he comes down he lands near trophy.

Shoots a free throw, makes it, trophy is in front of basketball standard

Turns to camera and says, “Dress like a champion, play like a champion.”

Social Media Campaign

Facebook and Twitter

Kawhi will be doing an assortment of exercises from the gym and weight room

Will be a quick clip showing off our brand

Will end the clip with our slogan “Dress like a champion, play like a champion.”

Questions???