energy drink preference: feasibility report

Energy Drink Preference:Feasibility Report

Introduction

• 51% of college students surveyed reported they have consumed greater than one energy drink per month

• We conducted our own study using 4 of the top selling energy drinks on the market

• The students rated each drink based on taste, flavoring, and overall preference

Introduction continued

• Our results showed that Red Bull out performed its competitors

• It was rated highest in all 3 categories mentioned

• Students also mentioned that Red Bull was great for the price, as well

Methods for Evaluating

the Options

We tested 4 energy drinks

- Red Bull- Monster- Amp

- Rockstar

Methods for Evaluating the Options Continued

• Each product was blind taste-tested based on flavoring and sugar content

• Considered taste, price, nutritional value, and effectiveness

• Also considered price

Methods for Evaluating the Options Continued

Amp = $1.50Monster = $2.50Rockstar = $3.00Red Bull = $3.00

Results of the Evaluation

• The following charts are based on 10 participants

• Rating system was based on sugar content, flavoring , and best tasting

• Ratings for sugar content and flavoring were 0-50 (50 being highest)

• Ratings for best tasting were 0-10 (10 being highest)

Taste Test Results

AMP

Red Bull

Rockstar

Monster

0 5 10 15 20 25 30 35 40 45

Sugar ContentFlavoring

Voted Best Overall

AMP

Red Bull

Rockstar

Monster

0 1 2 3 4 5 6

Voted best overall

Voted best overall

Evaluation Summary

Option Cost Flavoring Sugar Content Voted Best Overall

Amp $1.50 39 39 2

Red Bull $3.00 41 43 5

Rockstar $3.00 34 30 0

Monster $2.50 35 38 3

Nutritional Value• Nutritional facts on all four options are based

on an 8 oz. energy drink can. • Guarana is a high concentration of a caffeine

plant. • Taurine on the other hand is a good source of

antioxidants that are also found in meat and fish.

Calories 70Sodium 65mgSugar 29gCaffeine 71mgGuarana 0mgTaurine 10mg

Calories 100Sodium 180mgSugar 27gCaffeine 80mgGuarana 0mgTaurine 1000mg

Calories 140Sodium 40mgSugar 31gCaffeine 80mgGuarana 25mgTaurine 1000mg

Calories 160Sodium 200mgSugar 27gCaffeine 80mgGuarana 0mgTaurine 1mg

Amp Energy Rockstar Original

Red Bull Monster

Price Differentiation

• Costs of Red Bull and Rockstar resulted on an average of $3.00 per 8 oz. can

• Amp Energy is the cheapest of its competitors at $1.50 per 8 oz. can

• The mid-priced energy drink was Monster at a price of $2.50 per 8 oz. can

• Research was shown that buyers are likely to buy a drink based on flavoring

Side Effects

Amp: • Amp energy drink has shown minimal side

effects due to no traces of guarana • Amp causes little to no jittersRed Bull: • Showed minimal side effects with no crashing

from buyers and from no traces of guarana • Lack of headaches, nervousness, and anxiety

when consumed

Side Effects

Rockstar: • This energy drink has shown the largest amount of negative

side effects when it comes to health reasons• This is the only option that contains any amount of guaranaMonster: • Research has shown that Monster Energy Drink causes

individuals to crash once the energy has ended. • Although the crashes do occur, the nutritional value is far

less unhealthy compared to its three competitors• Monster is the second leading energy drink, following Red

Bull, pertaining to side effects.

Conclusion

• Based on our research and criteria, we have found Red Bull as the top competitor out of the four options

• Red Bull provided the largest amount of gained energy and there was little-to-no negative side effects

• Although, both the sodium and calories count was the highest when comparing all the nutrient facts

Conclusion Continued

• Monster was the second pick within the blind survey with a lower amount of calories and caffeine

• Rockstar resulted in the most negative feedback on the blind taste-testing. Also contains the harshest amount of ingredients that cause an increase in crashes and jitters

• Amp proved to be the healthiest option of the four

Recommendation

• Our recommendation of the four tested energy drinks is Red Bull

• If an individual is looking for a quick energy boost and minimal effects of crashing, Red Bull is at the top of the list

• Red Bull will provide the longest-lasting energy, while providing a great tasting beverage.

The EndEveryone Have an Awesome and Safe Break!!!