engage your customers on social media (mdce)

ENGAGE CUSTOMERS WITH SOCIAL MEDIA

Presented byJosh Chiles | CEO Engaged!

Engage CustomersWith Social Media

Breaking News!

Josh ChilesCEO Engaged!

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Google+ Business Pages are now LIVE!

Plus.Google.com/Pages/Create

• You need a personal Google+ profile to set-up a

Google+ page.

A Quick OverviewGoogle+ Pages

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

• You need a personal Google+ profile to set-up a

Google+ page.

• Google+ pages can add people to circles – but

only after a Google+ user adds your page first.

A Quick OverviewGoogle+ Pages

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

• You need a personal Google+ profile to set-up a

Google+ page.

• Google+ pages can add people to circles – but

only after a Google+ user adds your page first.

• You can edit your Google+ page profile –similar

to info tab for Facebook pages.

A Quick OverviewGoogle+ Pages

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

• You need a personal Google+ profile to set-up a

Google+ page.

• Google+ pages can add people to circles – but

only after a Google+ user adds your page first.

• You can edit your Google+ page profile –similar

to info for Facebook pages.

• Google+ pages can post text, video and

pictures.

A Quick OverviewGoogle+ Pages

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

• Google+ pages can +1, like and comment on

post by you or your community.

A Quick OverviewGoogle+ Pages

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

• Google+ pages can +1, like and comment on

post by you or your community.

• Google+ pages can create and join hangouts.

Only via the web, no mobile.

A Quick OverviewGoogle+ Pages

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

• Google+ pages can +1, like and comment on

post by you or your community.

• Google+ pages can create and join hangouts.

Only via the web, no mobile.

• Sorry, Google+ pages cannot play games.

A Quick OverviewGoogle+ Pages

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

• Google+ pages can +1, like and comment on

post by you or your community.

• Google+ pages can create and join hangouts.

Only via the web, no mobile.

• Sorry, Google+ pages cannot play games.

• Google+ pages cannot +1 other pages or

websites.

A Quick OverviewGoogle+ Pages

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Google+

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

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Will you use Google+ Pages?

Engage CustomersWith Social Media

Start Engaging

I've learned that peoplewill forget what you

said,people will forget what you

did,but people will never forget

how you made themfeel.

~Maya Angelou

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Social Media Platforms

Josh ChilesCEO Engaged!

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• Each social media platform is different –

different people use them in different ways, so

treat them differently.

Engage CustomersWith Social Media

Social Media Platforms

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

• Each social media platform is different –

different people use them in different ways, so

treat them differently.

• Communicating on Facebook is like sitting in

your living room chatting with family and friends.

While Twitter is like a cocktail party.

Engage CustomersWith Social Media

Social Media Platforms

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

• Each social media platform is different –

different people use them in different ways, so

treat them differently.

• Communicating on Facebook is like sitting in

your living room chatting with family and friends.

While Twitter is like a cocktail party.

• Direct selling is not advised. You run the risk of

users hiding your content, blocking your page or

unlike/unfollow your page.

Engage CustomersWith Social Media

Facebook

Josh ChilesCEO Engaged!

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$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Facebook

Josh ChilesCEO Engaged!

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$10,000 Giveaway atFb.com/StartEngaging

2010 Top 100 Dealers

84% Business Pages

8% Personal Profiles

8% Not on Facebook

Study by Engaged! October 2011

Engage CustomersWith Social Media

Start Engaging on Facebookby Creating Great Content

Josh ChilesCEO Engaged!

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$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Share Blog Posts& Newsletters

Josh ChilesCEO Engaged!

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Don’t just share the link, add engaging content like a question or an important tagline from the article.

Engage CustomersWith Social Media

Ask Questions

Josh ChilesCEO Engaged!

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You can also use Facebook’s question app. It’s designed to be easily shared.

Engage CustomersWith Social Media

Don’t Automate Twitter Updates

Josh ChilesCEO Engaged!

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$10,000 Giveaway atFb.com/StartEngaging

Facebook & Twitter are different platforms, with different users, so treat them differently.

Engage CustomersWith Social Media

Reply to Comments

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging • During our test of the Top 100 Dealers, this was a

problem area.

• People expect you to answer their questions just as

quickly online (email too) as you do when they call or

walk-in.

Engage CustomersWith Social Media

Start Engaging on Facebookwith Photos

Josh ChilesCEO Engaged!

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$10,000 Giveaway atFb.com/StartEngaging

Facebook’s new News Feed puts a priority on photos.

Engage CustomersWith Social Media

Post A Mystery Photo

Have people guess who the mystery person is, what the secret object is, or what the location is in the comments.

Josh ChilesCEO Engaged!

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Engage CustomersWith Social Media

Ask For A Caption

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Get creative. Find or take an odd picture and ask your community to give it their best shot.

Engage CustomersWith Social Media

Share Event Pictures

Share pictures from a local meet-up, event, cruise or boat show.

Josh ChilesCEO Engaged!

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Engage CustomersWith Social Media

Post Pictures FromA Conference

You’re at one Now! #MDCE

Josh ChilesCEO Engaged!

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Engage CustomersWith Social Media

Share Your Inventory

Use the captions for descriptions.

Josh ChilesCEO Engaged!

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Engage CustomersWith Social Media

Get Creative in the Photo Strip

Josh ChilesCEO Engaged!

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Engage CustomersWith Social Media

Increase Facebook “Likes”

You Like This.

Josh ChilesCEO Engaged!

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Engage CustomersWith Social Media

Do You Have Social Media Icons on Your

Website Home Page?

Josh ChilesCEO Engaged!

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2010 Top 100 Dealers

80% Yes20% No

Study by Engaged! October 2011

Engage CustomersWith Social Media

Add Social Media Icons on Website Home Page

Josh ChilesCEO Engaged!

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$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Do You Have A CustomFacebook URL?

Josh ChilesCEO Engaged!

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2010 Top 100 Dealers

40% Yes52% No

Facebook.com/StartEngaging is ours.

Study by Engaged! October 2011

Engage CustomersWith Social Media

Set-up Your CustomFacebook URL

Josh ChilesCEO Engaged!

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$10,000 Giveaway atFb.com/StartEngaging

Visit: Facebook.com/Username

Be careful, once it’s set you cannot change it.

Facebook.com/StartEngaging

Engage CustomersWith Social Media

Go Offline

Josh ChilesCEO Engaged!

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Engage CustomersWith Social Media

Share Your Facebook URLon ALL Print Material

• Business Cards

Josh ChilesCEO Engaged!

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Engage CustomersWith Social Media

Share Your Facebook URLon ALL Print Material

• Business Cards

• BrochuresJosh Chiles

CEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Share Your Facebook URLon ALL Print Material

• Business Cards

• Brochures

• Stock CardsJosh Chiles

CEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Share Your Facebook URLon ALL Print Material

• Business Cards

• Brochures

• Stock Cards

• Sales Receipts

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Share Your Facebook URLon ALL Print Material

• Business Cards

• Brochures

• Stock Cards

• Sales Receipts

• Work Orders

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Supercharge Your Growthwith Facebook Ads

Josh ChilesCEO Engaged!

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Engage CustomersWith Social Media

Facebook Ads

• The most targeted form of advertising

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Facebook Ads

• The most targeted form of advertising

• Connect with over 800 million users or keep it

super localJosh Chiles

CEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Facebook Ads

• The most targeted form of advertising

• Connect with over 800 million potential

customers or keep it super local

• Choose your audience by location, age, sex,

collage, likes and interests

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Facebook Ads

• The most targeted form of advertising

• Connect with over 800 million potential

customers or keep it super local

• Choose your audience by location, age, sex,

collage, likes and interests

• Ads use both text and an image (110x80)

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Facebook Ads

• The most targeted form of advertising

• Connect with over 800 million potential

customers or keep it super local

• Choose your audience by location, age, sex,

collage, likes and interests

• Ads use both text and an image (110x80)

• Promote your Facebook Page, Facebook App,

Facebook Event or any website

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Facebook Ads

• The most targeted form of advertising

• Connect with over 800 million potential

customers or keep it super local

• Choose your audience by location, age, sex,

collage, likes and interests

• Ads use both text and an image (110x80)

• Promote your Facebook Page, Facebook App,

Facebook Event or any website

• Set a daily or lifetime budget you’re comfortable

with

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Facebook Ads

• The most targeted form of advertising

• Connect with over 800 million potential

customers or keep it super local

• Choose your audience by location, age, sex,

collage, likes and interests

• Ads use both text and an image (110x80)

• Promote your Facebook Page, Facebook App,

Facebook Event or any website

• Set a daily or lifetime budget you’re comfortable

with

• Test different ads to see which works best

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Facebook Ads

• The most targeted form of advertising

• Connect with over 800 million potential

customers or keep it super local

• Choose your audience by location, age, sex,

collage, likes and interests

• Ads use both text and an image (110x80)

• Promote your Facebook Page, Facebook App,

Facebook Event or any website

• Set a daily or lifetime budget you’re comfortable

with

• Test different ads to see which works best

• Choose to pay only when people click (CPC) or

see your ad (CPM)

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Facebook Ads

Josh ChilesCEO Engaged!

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$10,000 Giveaway atFb.com/StartEngaging

What’s the most important part of your Facebook ad?

Engage CustomersWith Social Media

Your Landing Page!

Josh ChilesCEO Engaged!

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$10,000 Giveaway atFb.com/StartEngaging

Pages with landing pages grow 44% faster.

Engage CustomersWith Social Media

Landing Page Ideas

• Use a reveal tab (Must ”Like” your page before gaining access)

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Landing Page Ideas

• Use a reveal tab (Must ”Like” your page before gaining access)

• Sweepstakes / Contests

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Landing Page Ideas

• Use a reveal tab (Must ”Like” your page before gaining access)

• Sweepstakes / Contests

• Shopping CartJosh Chiles

CEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Landing Page Ideas

• Use a reveal tab (Must ”Like” your page before gaining access)

• Sweepstakes / Contests

• Shopping Cart

• Deals / Exclusive Fan OffersJosh Chiles

CEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Landing Page Ideas

• Use a reveal tab (Must ”Like” your page before gaining access)

• Sweepstakes / Contests

• Shopping Cart

• Deals / Exclusive Fan Offers

• Document Download (Winterization Form)

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Landing Page Ideas

• Use a reveal tab (Must ”Like” your page before gaining access)

• Sweepstakes / Contests

• Shopping Cart

• Deals / Exclusive Fan Offers

• Document Download (Winterization Form)

• A Simple Welcome, Like Our Page

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Landing Page Ideas

Josh ChilesCEO Engaged!

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Showcase Your Inventory

Engage CustomersWith Social Media

Facebook

Josh ChilesCEO Engaged!

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So, why is engagementimportant on Facebook?

Engage CustomersWith Social Media

EdgeRank

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Affinity (ue) Score between viewing user and edge creator

Weight (we) Weight for this edge type (comment, like, tag, etc.)

Time (de) Time decay factor based on how long ago the edge was created

EdgeRank is Facebook’s algorithm that determines what is shown in your News Feed. The higher the score, the more people will see your content.

Engage CustomersWith Social Media

YouTube

Josh ChilesCEO Engaged!

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$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Are You Using YouTube?

Josh ChilesCEO Engaged!

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2010 Top 100 Dealers

36% Yes64% No

Study by Engaged! October 2011

Engage CustomersWith Social Media

Creating Content for YouTube

• Keep it simple and short – under 2 minutes

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Creating Content for YouTube

• Keep it simple and short – under 2 minutes

• Use video or create a slideshow w/ pictures

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Creating Content for YouTube

• Keep it simple and short – under 2 minutes

• Use video or create a slideshow w/ pictures

• Content ideas…

– New, used and brokerage inventory walk around and

features

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Creating Content for YouTube

• Keep it simple and short – under 2 minutes

• Use video or create a slideshow w/ pictures

• Content ideas…

– New, used and brokerage inventory walk around and

features

– Events and boat shows (set-up, during and after)

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Creating Content for YouTube

• Keep it simple and short – under 2 minutes

• Use video or create a slideshow w/ pictures

• Content ideas…

– New, used and brokerage inventory walk around and

features

– Events and boat shows (set-up, during and after)

– How-to’s(start-up and shut-down guide, navigating

your boat, changing your oil)

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Creating Content for YouTube

• Keep it simple and short – under 2 minutes

• Use video or create a slideshow w/ pictures

• Content ideas…

– New, used and brokerage inventory walk around and

features

– Events and boat shows (set-up, during and after)

– How-to’s(start-up and shut-down guide, navigating

your boat, changing your oil)

– Using pulp culture, create a spoof (Parks Marina used

the highly popular Super Bowl ad “The Force” with

mini Darth Vader to create a spoof for Cobalt Boats)

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Twitter

Josh ChilesCEO Engaged!

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Engage CustomersWith Social Media

Are You Using Twitter?

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

2010 Top 100 Dealers

62% Yes38% No

Study by Engaged! October 2011

Engage CustomersWith Social Media

Why Should You Use Twitter?

• Participating in Industry Conversations. Dealers,

manufactures and consumers can be in the same

conversation.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You Use Twitter?

• Participating in Industry Conversations. Dealers,

manufactures and consumers can be in the same

conversation.

• Building Brand AwarenessJosh Chiles

CEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You Use Twitter?

• Participating in Industry Conversations. Dealers,

manufactures and consumers can be in the same

conversation.

• Building Brand Awareness

• Reaching out and engaging with your target

audience.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You Use Twitter?

• Participating in Industry Conversations. Dealers,

manufactures and consumers can be in the same

conversation.

• Building Brand Awareness

• Reaching out and engaging with your target

audience.

• Online Reputation Management

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You Use Twitter?

• Participating in Industry Conversations. Dealers,

manufactures and consumers can be in the same

conversation.

• Building Brand Awareness

• Reaching out and engaging with your target

audience.

• Online Reputation Management

• Promoting your events.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You Use Twitter?

• Participating in Industry Conversations. Dealers,

manufactures and consumers can be in the same

conversation.

• Building Brand Awareness

• Reaching out and engaging with your target

audience.

• Online Reputation Management

• Promoting your events.

• Gaining Valuable Feedback

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You Use Twitter?

• Participating in Industry Conversations. Dealers,

manufactures and consumers can be in the same

conversation.

• Building Brand Awareness

• Reaching out and engaging with your target

audience.

• Online Reputation Management

• Promoting your events.

• Gaining Valuable Feedback

• SEO Boost - driving traffic to your website

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You Use Twitter?

• Participating in Industry Conversations. Dealers,

manufactures and consumers can be in the same

conversation.

• Building Brand Awareness

• Reaching out and engaging with your target

audience.

• Online Reputation Management

• Promoting your events.

• Gaining Valuable Feedback

• SEO Boost - driving traffic to your website

• Real time information

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engaging on Twitter

• Don’t automate Facebook updates to your

Twitter account. They are different platforms, so

treat them differently.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engaging on Twitter

• Don’t automate Facebook updates to your

Twitter account. They are different platforms, so

treat them differently.

• Share, share, and share some more. People

like to have their content shared. But make sure

it’s relevant.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engaging on Twitter

• Don’t automate Facebook updates to your

Twitter account. They are different platforms, so

treat them differently.

• Share, share, and share some more. People

like to have their content shared. But make sure

it’s relevant.

• Share your newsletters, blog posts videos and

pictures.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engaging on Twitter

• Don’t automate Facebook updates to your

Twitter account. They are different platforms, so

treat them differently.

• Share, share, and share some more. People

like to have their content shared. But make sure

it’s relevant.

• Share your newsletters, blog posts videos and

pictures.

• Monitor for mentions, retweets and hashtags

(#MDCE)

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engaging on Twitter

• Don’t automate Facebook updates to your

Twitter account. They are different platforms, so

treat them differently.

• Share, share, and share some more. People

like to have their content shared. But make sure

it’s relevant.

• Share your newsletters, blog posts videos and

pictures.

• Monitor for mentions, retweets and hashtags

(#MDCE)

• Live Tweet from events using a hashtag

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engaging on Twitter

• Don’t automate Facebook updates to your

Twitter account. They are different platforms, so

treat them differently.

• Share, share, and share some more. People

like to have their content shared. But make sure

it’s relevant.

• Share your newsletters, blog posts videos and

pictures.

• Monitor for mentions, retweets and hashtags

(#MDCE)

• Live Tweet from events using a hashtag

• Use keyword searches and Twitter lists to find

great content and people to follow.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Blogging

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Engage CustomersWith Social Media

Are You Blogging?

2010 Top 100 Dealers

15% Yes85% No

Study by Engaged! October 2011

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You Blog?

• Nearly every customer who walks into your

business has already seen your social media

profiles, blog and website.Josh Chiles

CEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You Blog?

• Nearly every customer who walks into your

business has already seen your social media

profiles, blog and website.

• Blogging helps generate organic (free) search

results.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You Blog?

• Nearly every customer who walks into your

business has already seen your social media

profiles, blog and website.

• Blogging helps generate organic (free) search

results.

• Blogging helps attract inbound links back to

your website which increases your Search

Engine Optimization (SEO).

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You Blog?

• Nearly every customer who walks into your

business has already seen your social media

profiles, blog and website.

• Blogging helps generate organic (free) search

results.

• Blogging helps attract inbound links back to

your website which increases your Search

Engine Optimization (SEO).

• Blogging positions yourself as the local industry

leader and builds credibility.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engaging on your Blog

• Use Tumblr, Blogger or Wordpress as your

blogging platform (free to set-up).

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engaging on your Blog

• Use Tumblr, Blogger or Wordpress as your

blogging platform (free to set-up).

• Make sure your blog matches the theme of your

website (branded).Josh Chiles

CEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engaging on your Blog

• Use Tumblr, Blogger or Wordpress as your

blogging platform (free to set-up).

• Make sure your blog matches the theme of your

website (branded).

• Creating content?? – what are the 5 most

popular questions your customers ask? Now

you have your first 5 blog posts.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engaging on your Blog

• Use Tumblr, Blogger or Wordpress as your

blogging platform (free to set-up).

• Make sure your blog matches the theme of your

website (branded).

• Creating content?? – what are the 5 most

popular questions your customers ask? Now

you have your first 5 blog posts.

• Create tags for each blog post. Tags are topics

from your post (ex. Boat brand, dealership

name, city, wakeboarding) Tags help people

discover your content.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engaging on your Blog

• Use Tumblr, Blogger or Wordpress as your

blogging platform (free to set-up).

• Make sure your blog matches the theme of your

website (branded).

• Creating content?? – what are the 5 most

popular questions your customers ask? Now

you have your first 5 blog posts.

• Create tags for each blog post. Tags are topics

from your post (ex. Boat brand, dealership

name, city, wakeboarding) Tags help people

discover your content.

• Monitor for comments and engage.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

QR Codes

3 Important Tips Our WebsiteJosh Chiles

CEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

QR Code = Quick Response Code

Engage CustomersWith Social Media

Why Should You UseQR Codes?

• QR Codes can be read anytime, anywhere with

mobile phones.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You UseQR Codes?

• QR Codes can be read anytime, anywhere with

mobile phones.

• QR Codes are easily shared from mobile phone

to mobile phone and build community.Josh Chiles

CEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You UseQR Codes?

• QR Codes can be read anytime, anywhere with

mobile phones.

• QR Codes are easily shared from mobile phone

to mobile phone and build community.

• QR Codes bridge the gap between offline and

online media.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You UseQR Codes?

• QR Codes can be read anytime, anywhere with

mobile phones.

• QR Codes are easily shared from mobile phone

to mobile phone and build community.

• QR Codes bridge the gap between offline and

online media.

• QR Codes contribute to your SEO.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Why Should You UseQR Codes?

• QR Codes can be read anytime, anywhere with

mobile phones.

• QR Codes are easily shared from mobile phone

to mobile phone and build community.

• QR Codes bridge the gap between offline and

online media.

• QR Codes contribute to your SEO.

• QR Codes allow you to measure offline

performance.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engagingwith QR Codes

• Create QR Codes to link to inventory on your

website. Place this on stock cards.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engagingwith QR Codes

• Create QR Codes to link to inventory on your

website. Place this on stock cards.

• Create QR Codes to link to the manufactures

YouTube video of new inventory. Place this on

the boat.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engagingwith QR Codes

• Create QR Codes to link to inventory on your

website. Place this on stock cards.

• Create QR Codes to link to the manufactures

YouTube video of new inventory. Place this on

the boat.

• Create QR Codes that link to a salesman

introduction video and add to business cards or

fliers.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Start Engagingwith QR Codes

• Create QR Codes to link to inventory on your

website. Place this on stock cards.

• Create QR Codes to link to the manufactures

YouTube video of new inventory. Place this on

the boat.

• Create QR Codes that link to a salesman

introduction video and add to business cards or

fliers.

• Create QR Codes to link to how-to videos on

YouTube. Add a QR Code near the helm so

when a customer scans it, it links to your start-

up/shut-down YouTube video guide.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Engaged! can manage all your social media profiles, create

content, monitor for comments and engage your community.

So you can sell more boats!

StartEngaging.com

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

What Else Can Engaged!Do For You?

– Connect all your social media profiles, post and

schedule content, monitor for comments and

mentions, then engage. All from one place.

– Create, schedule and send all your email marketing

campaigns.

– Create, schedule and send SMS campaigns.

– Keyword monitoring.

– Create custom Facebook tabs (comingJan.2012)

– Prove your ROI with our reporting features.

More features at: StartEngaging.com

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Self-service Social Media Dashboard

Engage CustomersWith Social Media

Engaged! $10,000Social Media Sweepstakes

5th Place (6 Winners): A Social Media Review

4th Place (5 Winners): Custom Facebook/Twitter Publisher

3rd Place (7 Winners): 1 Year of the Engaged! Dashboard

2nd Place (5 Winners): A Custom Facebook Tab

1st Place (2 Winners): $500 in Facebook Advertising 1 Grand Prize Winner: · 1 Year of Full Service Social Media Management· $500 in Facebook Advertising· A Custom Facebook Tab 

Prizes

Facebook.com/StartEngaging

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging

Engage CustomersWith Social Media

Thank you ;)

If you have any questions, please feel free to contact me.

Email: Josh@StartEngaging.comTwitter: Twitter.com/StartEngagingFacebook: Facebook.com/StartEngagingPhone: 571-357-3121Website: StartEngaging.com

These slides will be available on our Facebook page.

Josh ChilesCEO Engaged!

StartEngaging.com

$10,000 Giveaway atFb.com/StartEngaging