engaging classrooms and effective marketing · presented by: ross holmes, executive director...

Presented by:

Ross Holmes, Executive Director - Digital Services, ICEFrholmes@icef.com

Engaging Classrooms and Effective MarketingUsing VR and AR in the Classroom and the Agency Office

We’ll Talk About

1The Past

2Tech in

Teaching

3Tech in

Marketing• VR in the classroom

• AR in the classroom

• AR on a Field Trip

• VR in Marketing

• AR in Marketing

• Your Turn!

• A brief overview of tech in education through the ages

What’s Next?Virtual Reality (VR)Vancouver Film School ICEF Vancouver 2017

1

Augmented Reality (AR) 1

The field trip

1Timeline Of Tech In Education

2Tech in the Classroom

2VR in the Classroom

Emotional Experiences Make Memories

2VR in the ClassroomA Journey along

the Great Barrier Reef

1066 Battle of Hastings

An RSPCA assured

chicken farm

20,000 Leagues Under the Sea

9/11 Memorial & Museum

7 New Wonders of the World

A Day in the Life of a Surgeon

A Dickens Christmas

A Trip to Elizabethan BristolA Trip to the North Pole

A First Look at College

Admiral at War: Nelson and HMS Victory

Alexander Hamilton and

Washington's Presidency

The Amazon

Ambush Bug

America’s National Parks

American Ghost

Towns: Goldfield,

Nevada

American Museum of Natural History

Anatomy - Muscular System

An intimate look inside the National Museum of Iraq

Ancient Egypt

Ancient Greece

Ancient Greek Art

Animal Research

at Imperial College

London

Ancient World of SyriaAngel Falls

Angkor Wat

Antarctica

Apollo: Saturn V CenterAra the Star Engineer

Arizona State University

Aurora Borealis

Aztec and Mayan Ruins

Australia

2VR in the Classroom

2VR in the Classroom

2VR in the Classroom

2VR for Language Learning

Real-time translation of video e.g. Skype

360 degree video role plays

Full virtual immersion + AR component

2AR in the Classroom

AR apps supplement content

2AR in the Classroom

2AR in the Classroom

2AR on the Field Trip

- Experiential Learning- Consistency- “Go Viral”- Competition- Safeguarding

3Tech in Marketing

3VR in Marketing

- A hotel website with a 360 virtual tour and interactive media will receive 40% more views than a competitor’s site that is lacking media(Source: Pew Internet Life Study).

- A recent survey reported that ONLY 4% of respondents between the ages of 14 and 19 said they have no interest in VR.

- Number of active VR users 171 million in 2018, the majority being 14 – 21 year olds.

3AR in Marketing

Bar codes

QR codes

Now, any picture

3AR in Marketing

theroar.io

3AR in Marketing

3AR in Marketing

3AR in Marketing

3AR in Marketing

3AR in Marketing

3AR in Marketing

3AR in Marketing

3AR in Marketing

3AR in Marketing

3AR in Marketing

Recap

Virtual Reality

Field TripsTechnical Training

InternshipsGroup Learning

Distance Learning

Augmented RealityTechnical Training

Group LearningLocation Based

Thank You!

Presented by :

Ross Holmes, Executive Director - Digital Services, ICEF, UK

rholmes@icef.com