enhance website roi through usability

Enhance

website ROI through

Usability

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage

The importance of user experience and conversion psychology in design and development in order to create a website that is appealing to human visitors, search engines,

and acts as a proficient sales tool.

Christine da Silva - AlterSage

How does design and perception affect our choices?

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We were taught

“not to judge a book by its cover…”

The truth is…

we dowww.altersage.com

Courtesy

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The not so great websites out there…

www.arngren.net

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www.mtn.co.za

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www.flysaa.co.za

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How do we change perceptions?

Start with your website’s design and usability

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Good online design defined

Not always the best looking

but easy to usehave high quality content

Remember: don’t make your users

think…

when people know what to do they’ll make you money

…so tell them what to do

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Good online design defined

Courtesy semanticstudios.com

The User Experience Honeycomb

Courtesy idea-sandbox.com

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Good online design defined

Experiences happen,

whether or not you plan them.

When not intentionally designed,

There’s a much higher likelihood

Of the experience being poor...

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Think like your user

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Understanding the target audience

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Defining Personas

~ Matching a design to a specific user’s goalsAnswer questions like: Who - are the primary personas? What - Top scenarios (top tasks / actions) How - what would be the easiest technology for them

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Think like your User

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Identification of website goals

Examples Increase leads / sales

Sign-up to a newsletter

Download a brochure

Request product information

Fill in a contact form

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Answer Questions like:

What if the user needs to...? Someone may want to...? The system needs these kind of elements to complete the l function

Identification of functionality

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Think like your user

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Usability testing

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Measure results

Visitors

Keywords

Demographic

Interests

Goals

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Measure results

Listen! User Feedback:

Contact forms

Forums

Social Media

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Form Fills

KISS Philosophy:

No more than 3 clicks to reach

goal!

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Don’t use splash pages, look pretty but have

no real value

Don’t use Macromedia Flash Content

that embeds links to site pages

Don’t use frames

Neon Colours

Think one-solution fits all

Design and Usability: What NOT to do

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Do maintenance during peak site hours

Use cluttered design

Don’t use fancy tripple layered

dropdown menus

Don’t use long and complex URLs

generated by dynamic web pages

Don’t use too many links on a page

Design and Usability: What NOT to do

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Design and Usability: Do

Remember actions take place on the

RHS of a web page

Pay attention to: Defining your (various) goals

Use simple, consistent design

2 /3 column layout

Test early and often!

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And also: Keywords used to find your website

Top exit points

Bounce rate

The time users are spending on pages

When you’re running a promotion and people are not clicking l where you want them to click: something is wrong

Design and Usability: Do

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More involved than you may think

But not as costly as you may think

A way of thinking carried throughout the project

Delivers a better solution sooner

Streamlines process for efficiency

Ability to please different users (Search Engines,

Users and Business Owners)

Increase profits

User Experience Role in web ROI

Testing one user early in the project, is better than testing 50 near the end...

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See The Possibilities

To see case studies of how web usability has improved ROI, please contact us: info@altersage.com