enrollment leadership academy social media presentation

Harnessing the power of the Hashtag

John OlesSocial Media ManagerOffice of Communication and MarketingSUNY New Paltz

Today

1.Strategic Plan and social2.Brand strategy3.Current social media landscape4.Fin Aid and Enrollment campaigns5.Paid social campaigns6.Questions

Social media is not the only way of achieving your college or university’s communication

objectives

#SocialnomicsThe value created and shared via social media

and its efficient influence on outcomes [economic, political, relational, etc.]

“Simply put: Word of Mouth on Digital Steroids”

~Erik Qualman

GoalsUniversity Brand

Departments and units

Faculty and Staff

Student clubs and organizations

Strategic PlanMarket New Paltz Internally and Externally

Increase impact of outreach activities to enhance visibility and quality of public perception about New Paltz as the public university in the region. Situate New Paltz in terms of our price-to-value proposition.

Increase awareness to sustain undergraduate and grow graduate enrollments.

Through an integrated, centralized marketing effort, engage and support departments in marketing of the College through its programs, lifting the profile of online and graduate programs, and stressing the College’s distinctive identity; gather and make better use of the voices and experiences of students, faculty members as scholars and mentors, and alumni in these efforts.

Expand alumni communication materials and connect to philanthropic efforts.

• News & concise messages

• Engaging, high-impact stories

• Beautiful images

• Event coverage, announcements

Brand StrategyProspective Students

Current Students

Alumni, Donors, and Friends

Current Social Landscape

Announce - Remind - Recap

Ideal Social Landscape

Listen - Interact - React

Social Hub at New Paltz

Financial Aid CampaignSchedule tweets and Facebook post for the semester

Financial Aid CampaignNot everything is made for social

Financial Aid CampaignSomeone is already

doing it for you!

Enrollment Campaign#NPaccepted banner was included in accept packets

(Front)

Enrollment Campaign

(back)

www.newpaltz.edu/npaccepted

Enrollment Campaign

Results•358 post•2,016 pageviews•2:37 Avg. time on page

Advertising on Facebook

Advertising on Instagram

Advertising on Twitter

3 Reasons to win on social

1.Opportunity for impact stories to reach larger audience2.Extensive distribution potential at lower cost3.Superior SEO placement

Questions?

@johnoles

olesj@newpaltz.edu