enterprise 2.0 and innovation
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© Acando AB
A powerful global conversation has
begun. Through the internet, people
are discovering and inventing new
ways to share relevant knowledge
with blinding speed. As a direct
result, markets are getting smarter –
and getting smarter faster than most
companies.
Levine, Locke, Searls, Weinberger"The Cluetrain Manifesto" (1999)
“
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Enterprise 2.0 as Innovation Improving collaboration and knowledge exchange
Oscar Berg, Acando
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Pillow Fight Flash Mob
Torino, Italy
.Photo by Carlo Modica, http://www.flickr.com/photos/mokambo/2494249419/
© Acando AB
© Acando AB
The rules of traditional media
A few…
…because the publisher owns
the production and distribution means
…writes
for…
…a publisher…
…who
sells…
…to many…
© Acando AB
The rules of social media
…at almost no cost!
Anyone can share anything with anyone across the globe…
Internet
© Acando AB
Old news: business is about people and conversations
I have a need
I have
something to
offer
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If HP knew what HP knows, we
would be three times as profitable.
Lew PlattFormer CEO of Hewlett-Packard
“
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The Allen curve (Allen, late 70’ies)
●Exponential drop in communication frequency between engineers as
the distance between them increases.
●The importance of communication to innovation has been proven many
times.
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The strength of weak ties (Granovetter, 1973)
●Strong ties are relationships
between people who work, live or
play together
●Lead to redundancy in ideas
since members tend to think alike
We both know
this
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I know
that
I know
this
The strength of weak ties (Granovetter, 1973)
●Weak ties are relationships
between members of different
groups
●Lead to a diversity of ideas as
they tie together separate modes of
thought
New
idea!
© Acando AB
Globalisation &Specialisation
Consumerisationof IT
”The Google Generation”
Democratisationof communication
Ignorance
Behavior
Power
Legacy
Organisations need to get better at collaborating
Your organisation
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Enterprise 2.0 is the use of emergent
social software platforms within
companies, or between companies
and their partners or customers.
Andrew McAfeeAssociate Professor, Harvard Business School
“
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Enterprise 2.0 is already happening in your business
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Easy to use
Visibility
Universally
accessible
Informal &
spontaneous
interaction
Different tools for
different needs
Easy to contribute
Fits my
work-style
We adopt social software because they empower us
© Acando AB
Improving collaboration requires a cultural shift
Consensus-driven
Informal and open
Fear of making mistakes Explore and evaluate
Command-and-control
Formal and closed
Hero-culture Mentoring-culture
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I interact with
others when I
have the time
I only use
I occasionally
update myself
…as well as a behavioral shift
Me 1.0
I interact with
others regularly
and self-initiated
I use
multiple
tools
I have
ambient
awareness
Me 2.0
© Acando AB
Social software = communication + participation
Photo by Andrea Simonato, http://www.sxc.hu/profile/aemmea98
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Enterprise 2.0 brings new tools to Change Management
Time
Support
for change
Consciousness
Will to change
Understanding
Commitment
“I see”
“I understand”
“I can”
“I do”Makes it easier
to communicate
Makes it easier
to participate
© Acando AB
Social networks provide the infrastructure for innovation
Rapidly distribute
ideas, experiences
and knowledge
Find and connect
with people
across
boundaries
Become
aware of what
others are
doing
Tap into the
knowledge of
your informal
network
© Acando AB
Blogs and wikis to build and share collective intelligence
Single-author
insights
Blogs
Wikis
Collective Intelligence
User-generated,
interlinked and rapidly
adaptable bodies of
knowledge open to
everyone
Multi-author
“agreed-upon”
knowledge
© Acando AB
”Intellipedia” - Connecting the dots at CIA after 9/11
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Collectively edit a shared body of knowledge
Project wiki
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Broadcast information to stakeholders with blogs
We are on time
and on
budget!
Project blog
Comment
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Make quick assessments with instant messenger
Are you
finished?
It’s sealed and
delivered!
© Acando AB
News about content changes
New blog posts
New search results
Make updates come to you with RSS
Ah, everything
delivered to me -
in one place!
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The software giants are aiming for Enterprise 2.0
EMC Documentum 6.5
Microsoft SharePoint / MOSS 2007
Google Apps Enterprise
IBM Lotus Connections
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But IT is only 10% of the solution, the rest is…
Awareness
Approach and strategy
Ways of working
Change Management
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The opportunity for business and IT
leaders is to understand how the
individualization of work will affect
businesses, critical processes,
innovation and inter-enterprise
collaboration.
Yvonne GenoveseVP at Gartner, commenting on "Gartner Identifies Four
Disruptions That Will Transform the Software Industry“ on
October 15, 2008
“
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Questions?
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THANKS!
Join the conversation at
www.thecontenteconomy.com
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