enterprise state community college filling the gap in your...

Enterprise State Community College

in the Enterprise, AL Metro Market Prepared by Sam Williams

Filling the Gap in Your

Business Marketing Plan

The historic marketing approach

Awareness Point of Purchase Experience &

Tell Others

The Purchase Process has Been Changed

Source: Consumer Influence Study

Conducted by Google in partnership with Shopper Science 2010 - 2012

5,000 consumers surveyed

•Social Media

•Read Reviews

•Search News

•Read Articles

•Read Blogs

•View Images

•Watch Video

•Visit Websites

Today’s arketi g approa h

Awareness Point of Purchase Experience &

Tell Others Research

Present for consumers at every stage

Awareness

Consideration/Research

Decision

Advocacy

Why is it important? Decisions made to buy/make a purchase before entering business.

Sour e: BIA/Kelsey Lo al Co er e Mo itor™, Wa e 7 Q / . Base: SMBs that ad ertise o tele isio .

Consumers Use Many Sources To Research a Purchase

These four major data providers

are trusted to provide accurate

business listing information to

hundreds of sites including:

Search Engines

Review Sites

Social Sites

GPS & Vehicle Navigation

Online Directories

[24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies Allpages.com AlterGeo

Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps App.net AroundMe.com Ask.com AT&T ATD Austin

Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com beachcalifornia.com Belo Best Of The Web Local Bing Biz Scrambler Blackberry BMW

Boorah BrightData Bundle.com Business Directories of Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search challama.com

Chamberofcommerce.com Chewsy Chrysler City-data.com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping Comcast.net Search

Consolidated Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot Databanq DataSphere DDC

Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating Places Echoer Edmunds eGood

eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com Family Finds FeedMe fetchtoto.com Fieldforce First

Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com gapNsnap Gas Station Checker GenieKnows.com Getlisted.org GiftCards.com

GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman HelloMetro.com Herald.com Hibu Hineighbor.com Homeplete.com Homesandland.com Homestore

Honda Hoodoyou Hostway Hotbot.com Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages

Intel Intelius Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis Lexus

Likeness.com LivingSocial Local.com Localedge.com localpages Localscope Localsearch.com LodgeNet Looksmart.com Lumatic Magicyellow.com MakeItLocal

MamaAlwaysSays MapMyRun MapQuest Menu pages MerchantCircle Metroland Publishing metropolist.com Microsoft (Bing) MidwestYP.com MindMeld Mobifind

MojoPages.com MyCity MyCityWay.com MyCoupons.com Mylocalheadlines MyLocally mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia

OnStar Oomea Openlist.com Paradine patch.com Patriot Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com

Pokitdok Porsche PowerProfiles PulseLA Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers

Rocket Fuel Saga Salespider.com Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com ShowMeLocal

Smart Marketing Team Snoox Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast spotlikes.com Spotzot Sprint Subaru

SuperPages.com Surewest Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute Therapists.com Theredbook.org Time Out New York Town Planner

Toyota Trafficengine.net TravelShark Tribune Interactive TripAdvisor Trulia TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-

enable.com Vendasta Verizon Vernon Publishing VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney

Weblocal.ca WeddingWire.com Where Inc. Whisper White Pages WhosCall Whowhere.com Why Wait Wimgo.com World Media xAd XO Group Yahoo Local

Yellowbook.com Yellowbot Yellowmoxie.com Yellowone YellowPageCity.com Yellowpages.com Yellowusa.com Yellowzip.com Yelp YP Zenrin Zidster.com Zipcodez.com ZipLocal

309 sources and counting...

Automatically corrects errors & adds missing info on each data provider.

Progress can be monitored in Presence Builder.

Consumers Use Many Sources

To Research a Purchase

Consumers Use Many Sources

To Research a Purchase

HAVE YOU BEEN RETARGETED?

• Have you seen ads recently associated with:

Sites you’ve visited?

Products you’ve searched?

Content that you’ve read?

Recently, I shopped on these sites

MY RETARGETING STORY

and later I started to see their ads as I surfed the web

Serve your ads to people who have visited your website, and then left…

people within your service area …

people who are searching for your products and services……

people searching your for your competitors...…

people who are reading content related to what you sell…

Targeted Display

Your customers are consuming more and more information on mobile devices. Our mobile

display ad solution you can put your message in front of this highly engaged audience on

nationally recognized mobile websites, targeted to your local prospects.

Mobile Display

Facebook Targeted Display

Reputation Intelligence gives you the

ability to monitor your brand online.

With this report in the dashboard

you will be able to review online

listings, social media intersections,

reviews and sty on top of your

competition standing in the market.

Reputation Intelligence and Management

FindIt puts you in front of people who are actively searching for your products

and services via pay-per-click advertising on Google, Yahoo! and Bing.

Search Engine Marketing

Results – We track your prospects and users from ad views, clicks and phone calls.

Performance Tracking

Expect a Marketing Plan from

Whomever Manages Your Budget

Do ’t uy Ad ertisi g Produ ts

Buy an Audience and Their Engagement

Expect Specific Actions from that Audience

Expect that Your Marketing Budget will deliver an ROI

How Much Do I Invest?

Why the Omaha World-Herald?

270

Thousand Daily

Readers of the Omaha

World-Herald

1.3

Million monthly

unique visitors to

Omaha.com

94

Thousand double

opt-in email blast

subscribers

Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all

World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of

Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website.

The Omaha World-Herald and Omaha.com reaches 6 out of 10 adults

within the greater Omaha and surrounding areas!

14

Million monthly

page views on

Omaha.com

14

Why the Omaha World-Herald?

Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all

World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of

Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website.

Late News & TV News Website

Cumes vs. The Omaha World-

Herald’s eekly Pri t & O li e rea h

43.9%

60.6%

32.5%

17.9% 10.4%

KETV +

ketv.com

OWH +

omaha.com

WOWT +

wowt.com

KMTV +

kmtv.com

KPTM +

kptm.com

The Omaha World-Herald and Omaha.com reaches 6 out of 10 adults within the

greater Omaha and surrounding areas!

Misty Mendicino Digital Media Specialist

O: (402) 255-2052

T: (844) 311-9511

1314 Douglas Street, Suite 800 Omaha, NE, 68102