erasmus thematic meeting and valorisation event on hei media/promotional strategy thursday 9th...
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Erasmus Thematic Meeting and Valorisation Event on HEI Media/Promotional Strategy
Thursday 9th December 2010
International/Erasmus Promotion at CIT
International Information/Promtion at CIT
Message
Target Audiences
Methods
International Information/Promotion at CIT
Message(s): Promotion of international / Erasmus
mobility & networking opportunities
Practical information
Dissemination of “Erasmus Success Stories” and “value-added” benefits of international cooperation and mobility
International Information/Promotion at CIT
Target audiences:
Prospective incoming students Outgoing students CIT staff Partner institutions Outside agencies / stakeholders General public
International Information/Promotion at CIT
Target audience # 1:
Incoming Erasmus Students LLP Erasmus promotion at home institution Erasmus alumni Partner Fairs/International Staff Weeks Visiting CIT students Visiting CIT lecturers CIT website: http://www.cit.ie/erasmus
International Information/Promotion at CIT
Target Audience # 2
Outgoing Erasmus Students: Visiting exchange students Visiting teachers from partner institutions Former Erasmus participants:
students/staff International Students’ Society ExpliCIT Students’ Union magazine CIT website: http://www.cit.ie/erasmus
International Information/Promotion at CIT
Target Audience # 3
Outgoing CIT Staff: Staff Intranet Visiting teachers from partner
institutions CIT lecturing staff who have previously
visited partner institutions CIT magazine: Learning City
International Information/Promotion at CIT
Target Audience # 4
Erasmus Partner institutions: CIT website International office Visiting Lecturers from CIT Visiting Students CIT magazine: Learning City
International Information/Promotion at CIT
Target Audience # 5
External / Stakeholder organisations (e.g. HETAC, NA, …..) CIT magazine: The Learning City CIT website: http://www.cit.ie Programmatic Review submissions Research funding submissions Annual Reports
International Information/Promotion at CIT
Target Audience # 6
General Public
Media coverage The Learning City (CIT Alumni) CIT Prospectus / course leaflets Annual Reports CIT website
International Information/Promotion at CIT
Communication Tools
Current (Conventional): Print - The Learning City, ExpliCIT,
brochures Media Website Promotional videos Fairs / networking meetings
International Information/Promotion at CIT
How we reach these target audiences…
International Information/Promotion at CIT
Examples….
International Information/Promotion at CIT
The Learning City
CIT magazine
The Learning City
International Information/Promotion at CIT
The Learning City(December 2010)
International Information/Promotion at CIT
International Information/Promotion at CIT
Conor Moynihan’s Erasmus exchange to Blekinge Tekniska Hogskola (BTH), Karlskrona, Sweden
The Learning City
International Information/Promotion at CIT
The Learning City
The Learning City
International Information/Promotion at CIT
CIT Students Union Magazine
International Information/Promotion at CIT
Public Relations Press & Media Coverage
The Irish Times Magazine
The Evening Echo
International Information/Promotion at CIT
Erasmus Brochure
International Info/Promo at CIT
International Information/Promotion at CIT
New Media
International Information/Promotion at CIT
New Media: CIT Website
International Information/Promotion at CIT
New Media: Student Blogs
Student Blogs
www.jackhiggins.ie/finland
International Information/Promotion at CIT
New Media: Promotional Video/Youtube
International Information/Promotion at CIT
Future opportunities:
New Media: Erasmus Facebook Erasmus IP Network (example)
CIT Staff Intranet
Innovative Ideas
Istanball - I. UNeECC Summer School in Istanbul, Trukey, 2010 [HQ]by University Network of the European Capitals of Culture
International Information/Promotion at CIT
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