erik torenberg: how to launch, grow, and scale your event strategy

How to Launch, Grow and Scale your Event Strategy

By Erik TorenbergDirector of Community, ProductHunt

Phase One: Getting Off the Ground

Why do people go to events?

1. Help them in their personal life2. Help them in their professional life3. They feel part of a community

Build relationships BEFORE the event

(Befriend your users)

Start SmallWith things you enjoy

BRUNCHES!

• Splashthat• 25-30 people• Hosted every

week

Phase Two: Go Bigger

Invite more people

• Throw a Big Happy Hour• Condense your social time • Go to where the users are

Los Angeles

New York City

Phase Three: Scale to More Cities

A great first event is key

1. Make it easy for hosts2. Give them incentives (stickers,

shirts, promotion)3. Publicly congratulate them4. Follow up

Feature on your Site

Give Examples

Spreading Awareness• Ask volunteers to take pictures • Partner with local organizations • Promote startups in their city• Have FUN with it!

All About Relationships

Thanks!!

I’m @eriktorenberg