essential seo analytics #smx west 2013
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Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
You’ll See It When You Believe It
Essential SEO Analytics
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
CUSTOMERSThe reason we’re all here.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
If I Can’t See It, It Doesn’t Exist
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
http://www.flickr.com/photos/darrenhester/http://www.searchinfluence.com/2010/11/have-you-measured-it/
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
REPORTINGAnd then we screw it all up.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
LEADSShow me the money.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
WEB FORMS
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Web Forms – Input
Clear call to action Hidden fields trap:
Referrer data URL String for social
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Web Forms – Output
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
CALLSThe Holy Grail for Local Business
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Calls - Output
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
GETTING THE CREDITGoogle just made it a lot easier
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
DANGERCall tracking and local SEO go together like Peanut Butter and Poo
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Call Tracking in Local SEO• Business Owners: Are You Sabotaging
Your Own Local Listings?• For Local SEO, Lack Of Call
Tracking Solution Spawns Cloaking• Be Wary Of Call Tracking Numbers In
Local Search• Google Details Information Sources fo
r the Business Listing “Cluster”
• Time to Reexamine hCard to Solve the Call Tracking Issue in Local
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Can It Ever Work?
Using Javascript for phone and image replacement can work.Microsites aren’t good enough. Robots.txt isn’t going to keep that number from indexing.Pushing bad numbers into Local Search Ecosystem is EVIL. Don’t do it.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
SEARCH INFLUENCEScalable Solutions Powered by Experts
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
About Search Influence
• Helping customers successfully market online since 2006• We work with thousands of clients, directly and as a white-label
provider to major national media companies.• Scalable Solutions Powered by Experts
• Search Influence:• 50+ full-time employees• 70+ contract writers• 12 AdWords Certified Staff
• Reputation:• 2011 Inc. 500 honoree• Recognized leader in search and social for local business• Over a decade in online media
AsdfasdfConfidential, Property of Search Influence, LLC © 2013
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
As Seen In:
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
SI on The Updates
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Google's Comin', Yo! Penguin Update Resources You Can Use
SEO is Dead! Long Live SEO!
Be Semantic: How to Install Microdata
Copyright Search Influence, LLC © 2013
@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.
Thank you!
Will Scott– searchinfluence.com/blog– wscott@searchinfluence.com– twitter.com/w2scott
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