ethnography 1

ETHNOGRAPHYETHNOGRAPHY

FURKAN KARAMANFURKAN KARAMAN

EthnographyEthnography

Learning from people, Finding out what makes them contented, Expressing interest in what is important to

them And letting them to teach you to see the

world from their point of view.

Learning from people, Finding out what makes them contented, Expressing interest in what is important to

them And letting them to teach you to see the

world from their point of view.

Ethnography ProcessEthnography Process

Observation TypesObservation Types

OVERT:Ethnographer informs participants of their

study and is transparent about research.

COVERT:Ethnography does not inform participants

of the study and must balance ethical issue of deception

OVERT:Ethnographer informs participants of their

study and is transparent about research.

COVERT:Ethnography does not inform participants

of the study and must balance ethical issue of deception

Ethnographic research access types

Ethnographic research access types

Ethnographic research access types

Ethnographic research access types

Ethnographic research access types

Ethnographic research access types

Disadvantages of EthnographyDisadvantages of Ethnography Being part of only one group.

Translating field notes into data analysis is extremely hard.

Ethnography study costs too much

Being part of only one group.

Translating field notes into data analysis is extremely hard.

Ethnography study costs too much

Advantages of EthnographyAdvantages of Ethnography

Many people do not act like what they say, Ethnography analyzes cultures or groups tremendously deep, and gets reliable results.

Many people do not act like what they say, Ethnography analyzes cultures or groups tremendously deep, and gets reliable results.

Ethnography StudiesEthnography Studies