ethos3 before and after

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What does it mean when two countries share a nearly

9,000-km border?

Not much.

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Canada vs. the U.S.• Canada has more land than the U.S., but just one-tenth the population• Canada has five airports that moved more than 5 million passengers in

2009 • The U.S. has more than 30 airports that moved more than 5 million PAX• Approximately 70% of hotels in the U.S. belong to a chain• Approximately 70% of hotels in Canada are independent• The Canadian travel market is less than 10% of the U.S. travel market• The Canadian tour and packaged travel market is nearly half the size of

the U.S. tour and packaged travel market

Canadian Is Next to the U.S., but It Is Not the U.S.

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Agenda1. The Size of the Canadian Travel & Online Travel Markets

2. The Structure of the Canadian Travel Market: Segments, Channels & Trends

3. The Canadian Leisure Traveler: Key Trends in Consumer Behavior

4. Online Travel Category Traffic Analysis• Experian Hitwise

•Webinar Sources:PhoCusWright’s Canadian Online Travel Overview Second Edition (2007-2011) June 2010

PhoCusWright & Experian Hitwise Canadian Online Travel Traffic AnalysisMay 2010

06/27/11 Bristol

Hispanic Viewer Research

The Hispanic Population

% of Language Class with Children

45%

54%

79%

59%

31%

OnlyEnglish

MostlyEnglish

English-SpanishEqually

MostlySpanish

OnlySpanish

Only Spanish

15%

Only English

16%

MostlyEnglish

19%

Span-EngEqually

26%

MostlySpanish

25%

% of Hispanic HHs by Language Class

Source: Nielsen May 2010, base=HHs

2

Hispanics by U.S. State

•  75% of all US Hispanics reside in 8 U.S. States • Nearly half (47%) reside in California & Texas

All other states: 25%

28%

19%

2%

3%

7%

8%

4%

4%

Source: U.S. Census Bureau, 2010 Census

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Hispanics by Country of Origin

• Mexicans represent vastly different portions of the Hispanic population by U.S. market

91%

85%

79%

79%

58%

4%

Source: U.S. Census Bureau, 2010 Census

PHILLY NYC

ATL

CHI

MIA

HOU

PHX LA

Mexican (% shown)

Puerto Rican

Dominican

Cuban

Other Hispanic (in Mkt)

18%

12%

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S I N C E 1 9 7 0