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EVALUASI USER INTERFACE WEB COMMERCE
MENGGUNAKAN ATURAN EIGHT GOLDEN RULES
Laporan Tugas Akhir
Diajukan Untuk Memenuhi
Persyaratan Guna Meraih Gelar Sarjana
Informatika Universitas Muhammadiyah Malang
Lelycia Darlianti Putri
(201510370311115)
Bidang Minat
(Rekayasa Perangkat Lunak)
PROGRAM STUDI INFORMATIKA
FAKULTAS TEKNIK
UNIVERSITAS MUHAMMADIYAH MALANG
2020
ii
iii
iv
v
KATA PENGANTAR
Dengan memanjatkan puji syukur kehadirat Allah SWT. Atas limpahan rahmat dan
hidayah-NYA sehingga peneliti dapat menyelesaikan tugas akhir yang berjudul :
”EVALUASI USER INTERFACE WEB COMMERCE MENGGUNAKAN
ATURAN EIGHT GOLDEN RULES”
Di dalam tulisan ini disajikan pokok-pokok bahasan yang meliputi evaluasi kualitas
user interface web commerce diantaranya website Tokopedia, Shopee, dan Bukalapak dimana
evaluasi tersebut menggunakan acuan dari aturan eight golden rules.
Peneliti menyadari sepenuhnya bahwa dalam penulisan tugas akhir ini masih banyak
kekurangan dan keterbatasan. Oleh karena itu peneliti mengharapkan saran yang membangun
agar tulisan ini bermanfaat bagi perkembangan ilmu pengetahuan.
Malang, 07 April 2020
Lelycia Darlianti Putri
vi
DAFTAR ISI
HALAMAN JUDUL
LEMBAR PERSETUJUAN ......................................................................... ii
LEMBAR PENGESAHAN .......................................................................... iii
LEMBAR PERNYATAAN .......................................................................... iv
ABSTRAK ..................................................................................................... v
ABSTRACT ................................................................................................... vi
LEMBAR PERSEMBAHAN ....................................................................... vii
KATA PENGANTAR ................................................................................... viii
DAFTAR ISI .................................................................................................. ix
DAFTAR GAMBAR ..................................................................................... xii
DAFTAR TABEL ......................................................................................... xiii
DAFTAR LAMPIRAN ................................................................................. xiv
BAB I PENDAHULUAN .............................................................................. 1
1.1 Latar Belakang ............................................................................... 1
1.2 Rumusan Masalah .......................................................................... 2
1.3 Tujuan Penelitian ............................................................................ 2
1.4 Batasan Masalah ............................................................................. 3
BAB II TINJAUAN PUSTAKA .................................................................. 4
2.1 Penelitian Terdahulu ....................................................................... 4
2.2 User Interface ................................................................................. 5
2.3 Delapan Aturan Emas (Eight Golden Rules) ................................. 6
2.4 Wawancara ..................................................................................... 11
2.4.1 Identifikasi Partisipan ......................................................... 11
2.4.2 Jenis Wawancara ................................................................. 12
2.4.3 Protokol Wawancara............................................................ 12
2.4.4 Tempat Wawancara ............................................................. 12
2.4.5 Proses Wawancara ............................................................... 12
2.4.6 Transkrip Wawancara .......................................................... 13
2.5 Metode Menyimpulkan Gagasan Utama Tersirat .......................... 13
2.6 Analisis Data .................................................................................. 13
2.6.1 Reduksi data ........................................................................ 13
vii
2.6.2 Kategorisasi ........................................................................ 14
2.6.3 Sintesisasi ........................................................................... 14
2.6.4 Menyusun ‘hipotesis kerja’ ................................................ 14
2.7 Validitas Data (Teknik Pemeriksaan dan Keabsahan Data) ........... 14
2.7.1 Kredibilitas (Derajat Kepercayaan) .................................... 15
2.7.2 Keteralihan .......................................................................... 15
2.7.3 Kebergantungan dan Kepastian .......................................... 15
BAB III METODOLOGI PENELITIAN ................................................... 17
3.1 Identifikasi Aspek ........................................................................... 18
3.1.1 Aspek yang diteliti .............................................................. 18
3.1.2 Storyboard .......................................................................... 20
3.2 Studi Literatur ................................................................................ 22
3.2.1 Studi Pustaka ...................................................................... 22
3.2.2 Kajian Pustaka .................................................................... 22
3.3 Penentuan Model ........................................................................... 23
3.4 Wawancara ..................................................................................... 23
3.4.1 Identifikasi Partisipan ......................................................... 23
3.4.2 Jenis Wawancara ................................................................ 24
3.4.3 Protokol Wawancara ........................................................... 24
3.4.4 Tempat Wawancara ............................................................ 25
3.4.5 Proses Wawancara .............................................................. 25
3.4.6 Transkrip Wawancara ......................................................... 25
3.5 Analisis Data .................................................................................. 26
3.5.1 Reduksi data ........................................................................ 26
3.5.2 Kategorisasi ........................................................................ 27
3.5.3 Sintesisasi ........................................................................... 27
3.5.4 Menyusun ‘hipotesis kerja’ ................................................ 27
3.6 Validitas Data ................................................................................. 27
3.6.1 Kredibilitas (Derajat Kepercayaan) .................................... 27
3.6.2 Keteralihan .......................................................................... 28
3.6.3 Kebergantungan dan Kepastian .......................................... 28
BAB IV HASIL DAN PEMBAHASAN ...................................................... 30
4.1 Wawancara ..................................................................................... 30
4.1.1 Transkrip Wawancara .......................................................... 30
viii
4.2 Analisa Data ................................................................................... 35
4.2.1 Reduksi Data Narasumber 1 ............................................... 35
4.2.2 Kategorisasi Data Narasumber 1 ........................................ 37
4.2.3 Reduksi Data Narasumber 2 ............................................... 38
4.2.4 Kategorisasi Data Narasumber 2 ........................................ 40
4.2.5 Reduksi Data Narasumber 3 ............................................... 42
4.2.6 Kategorisasi Data Narasumber 3 ........................................ 43
4.2.7 Sintesisasi ........................................................................... 45
4.2.8 Hipotesis Kerja ................................................................... 47
4.3 Validasi Data .................................................................................. 48
4.3.1 Kredibilitas(Derajat Kepercayaan) ...................................... 48
4.3.2 Keteralihan .......................................................................... 54
4.3.3 Kebergantungan dan Kepastian .......................................... 57
BAB V KESIMPULAN DAN SARAN ........................................................ 58
5.1 Kesimpulan ...................................................................................... 58
5.2 Saran ............................................................................................... 60
DAFTAR PUSTAKA .................................................................................... 61
LAMPIRAN ................................................................................................... 63
ix
DAFTAR GAMBAR
Gambar 3.1 : Alur Penelitian .......................................................................... 17
Gambar 3.2. Alur Tokopedia .......................................................................... 18
Gambar 3.3. Alur Shopee ................................................................................ 19
Gambar 3.4. Alur Bukalapak .......................................................................... 19
Gambar 4.1. Reduksi data narasumber 1 pertanyaan 1 ................................... 36
Gambar 4.2. Reduksi data narasumber 1 pertanyaan 2 ................................... 36
Gambar 4.3. Reduksi data narasumber 1 pertanyaan 3 ................................... 37
Gambar 4.4. Reduksi data narasumber 2 pertanyaan 1 ................................... 39
Gambar 4.5. Reduksi data narasumber 2 pertanyaan 2 ................................... 39
Gambar 4.6. Reduksi data narasumber 2 pertanyaan 3 ................................... 40
Gambar 4.7. Reduksi data narasumber 3 pertanyaan 1 ................................... 42
Gambar 4.8. Reduksi data narasumber 3 pertanyaan 2 ................................... 42
Gambar 4.9. Reduksi data narasumber 3 pertanyaan 3 ................................... 43
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DAFTAR TABEL
Tabel 3.1. Pertanyaan untuk wawancara [4] ................................................... 24
Tabel 4.1. Kategorisasi data narasumber 1 ..................................................... 37
Tabel 4.2. Kategorisasi data narasumber 2 ..................................................... 40
Tabel 4.3. Kategorisasi data narasumber 3 ..................................................... 43
Tabel 4.4. Sintesisasi data semua narasumber wawancara ............................. 45
Tabel 4.5. Triangulasi website Tokopedia ...................................................... 48
Tabel 4.6. Triangulasi website Shopee ........................................................... 50
Tabel 4.7. Triangulasi website Bukalapak ...................................................... 52
xi
DAFTAR LAMPIRAN
Lampiran 1. Halaman Login Website Tokopedia ........................................... 63
Lampiran 2. Halaman Utama Website Tokopedia .......................................... 63
Lampiran 3. Informasi Produk Website Tokopedia ........................................ 64
Lampiran 4. Halaman Keranjang Belanja Website Tokopedia ....................... 64
Lampiran 5. Checkout Website Tokopedia ..................................................... 65
Lampiran 6. Halaman Metode Pembayaran Website Tokopedia .................... 65
Lampiran 7. Halaman Informasi Pembayaran Website Tokopedia ................ 65
Lampiran 8. Login Website Shopee ................................................................ 66
Lampiran 9. Halaman Utama Website Shopee ............................................... 66
Lampiran 10. Halaman Informasi Produk Website Shopee ............................ 67
Lampiran 11. Halaman Keranjang Belanja Website Shopee .......................... 67
Lampiran 12. Halaman Checkout Website Shopee ......................................... 67
Lampiran 13. Halaman Informasi Pembayaran Website Shopee .................... 68
Lampiran 14. Login Website Bukalapak ......................................................... 68
Lampiran 15. Halaman Utama Website Bukalapak ........................................ 68
Lampiran 16. Halaman Informasi Produk Website Bukalapak ....................... 69
Lampiran 17. Halaman Detail Produk Website Bukalapak ............................ 69
Lampiran 18. Halaman Metode Pembayaran Website Bukalapak .................. 70
Lampiran 19. Halaman Informasi Pembayaran Website Bukalapak .............. 70
Lampiran 20. Transkrip Wawancara Narasumber 1 ....................................... 71
Lampiran 21. Transkrip Wawancara Narasumber 2 ....................................... 78
Lampiran 22. Transkrip Wawancara Narasumber 3 ....................................... 86
Lampiran 23. Reduksi Data Responden 1 Pertanyaan 1 ................................. 95
Lampiran 24. Reduksi Data Responden 1 Pertanyaan 2 ................................. 95
Lampiran 25. Reduksi Data Responden 1 Pertanyaan 3 ................................. 95
Lampiran 26. Reduksi Data Responden 1 Pertanyaan 4 ................................. 96
Lampiran 27. Reduksi Data Responden 1 Pertanyaan 5 ................................. 96
Lampiran 28. Reduksi Data Responden 1 Pertanyaan 6 ................................. 96
Lampiran 29. Reduksi Data Responden 1 Pertanyaan 7 ................................. 97
Lampiran 30. Reduksi Data Responden 1 Pertanyaan 8 ................................. 97
Lampiran 31. Reduksi Data Responden 1 Pertanyaan 9 ................................. 97
Lampiran 32. Reduksi Data Responden 1 Pertanyaan 10 ............................... 98
xii
Lampiran 33. Reduksi Data Responden 1 Pertanyaan 11 ............................... 98
Lampiran 34. Reduksi Data Responden 1 Pertanyaan 12 ............................... 98
Lampiran 35. Kategorisasi Data Repsonden 1 ................................................ 99
Lampiran 36. Reduksi Data Responden 2 Pertanyaan 1 ................................. 102
Lampiran 37. Reduksi Data Responden 2 Pertanyaan 2 ................................. 102
Lampiran 38. Reduksi Data Responden 2 Pertanyaan 3 ................................. 103
Lampiran 39. Reduksi Data Responden 2 Pertanyaan 4 ................................. 103
Lampiran 40. Reduksi Data Responden 2 Pertanyaan 5 ................................. 103
Lampiran 41. Reduksi Data Responden 2 Pertanyaan 6 ................................. 104
Lampiran 42. Reduksi Data Responden 2 Pertanyaan 7 ................................. 104
Lampiran 43. Reduksi Data Responden 2 Pertanyaan 8 ................................. 104
Lampiran 44. Reduksi Data Responden 2 Pertanyaan 9 ................................. 105
Lampiran 45. Reduksi Data Responden 2 Pertanyaan 10 ............................... 105
Lampiran 46. Reduksi Data Responden 2 Pertanyaan 11 ............................... 105
Lampiran 47. Reduksi Data Responden 2 Pertanyaan 12 ............................... 106
Lampiran 48. Reduksi Data Responden 2 Pertanyaan 13 ............................... 106
Lampiran 49. Reduksi Data Responden 2 Pertanyaan 14 ............................... 106
Lampiran 50. Kategorisasi Data Responden 2 ................................................ 107
Lampiran 51. Reduksi Data Responden 3 Pertanyaan 1 ................................. 112
Lampiran 52. Reduksi Data Responden 3 Pertanyaan 2 ................................. 113
Lampiran 53. Reduksi Data Responden 3 Pertanyaan 3 ................................. 113
Lampiran 54. Reduksi Data Responden 3 Pertanyaan 4 ................................. 114
Lampiran 55. Reduksi Data Responden 3 Pertanyaan 5 ................................. 114
Lampiran 56. Reduksi Data Responden 3 Pertanyaan 6 ................................. 115
Lampiran 57. Reduksi Data Responden 3 Pertanyaan 7 ................................. 115
Lampiran 58. Reduksi Data Responden 3 Pertanyaan 8 ................................. 115
Lampiran 59. Reduksi Data Responden 3 Pertanyaan 9 ................................. 115
Lampiran 60. Reduksi Data Responden 3 Pertanyaan 10 ............................... 116
Lampiran 61. Reduksi Data Responden 3 Pertanyaan 11 ............................... 116
Lampiran 62. Reduksi Data Responden 3 Pertanyaan 12 ............................... 116
Lampiran 63. Reduksi Data Responden 3 Pertanyaan 13 ............................... 117
Lampiran 64. Reduksi Data Responden 3 Pertanyaan 14 ............................... 117
Lampiran 65. Kategorisasi Data Responden 3 ................................................ 118
Lampiran 66. Sintesisasi Data ......................................................................... 123
xiii
Lampiran 67. Triangulasi Sumber Data Website Tokopedia .......................... 128
Lampiran 68. Triangulasi Sumber Data Website Shopee ............................... 133
Lampiran 69. Triangulasi Sumber Data Website Bukalapak .......................... 138
Lampiran 70. Form Audit Penelitian Dosen Pembimbing 1 ........................... 143
Lampiran 71. Form Audit Penelitian Dosen Pembimbing 2 ........................... 145
Lampiran 72. Profil Narasumber 1 ................................................................. 147
Lampiran 73. Profil Narasumber 2 ................................................................. 147
Lampiran 74. Profil Narasumber 3 ................................................................. 147
xiv
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