evaluating reports
Post on 14-Feb-2016
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Evaluating Reports
Media Reports
How are Media Articles on Polls and Surveys Written ?
• Journalists are taught to write media articles in a particular style. Learning about this style enables a reader to find specific information easily and quickly.
Article
How is a typical media report on a poll or survey organised?
1. The main finding of the survey• What is it? • Where in the article is it located?
The main finding of the survey
2. Who funded (commissioned) this survey?• Why do you think this survey was carried out?-
what is its purpose?-who are the target group?
2. Who funded (commissioned) this survey?
Funded by the Herald to highlight the road toll statistics and bad driving habits
3. Method:
• Who was the sampled group?• Who conducted the survey?
Sample size• Random/self-selection/man-in-street
Telephone/on-line/face-to-face/posted• Margin of error:
Date:
3. Method:
Method: Random selection of 750 households using random digit dialling, phone interview
4. Questions
• Where located –in graphic/ in text/ both ?• Are the questions clearly stated?• Can they be inferred from reading the text?
4. Questions
5. Summary of results
• Where located?-e.g. graphic/ text/ both
5. Summary of Results
6. Comment from an expert
• Who was the expert(s) consulted in this report?
6. Comment from an expert
Comment by an expert: National Road Policing Manager Superintendent Paula Rose
7. Links to other studies/surveys?
• What other links are made?-do they seem appropriate?
7. Links to other studies/surveys?
Links to other studies/surveys?: Road toll statistics
This is what it should look like
8. Any other information?
• Is there any other information not yet highlighted?-How would you describe it?
Read this report with a critical eye.
• Comment on 2 good aspects• • • • • • Comment on 2 concerns
Read this report with a critical eye.
• Comment on 2 good aspects• random sampling, • low margin of error, • Comment on 2 concerns • limited options given for response-e.g. alcohol
and not wearing a seat-belt not included so offenders could answer “perfect” driver”-is anyone “perfect”?, age-group results missing in the graphic.
• Are there aspects of this report which you are unfamiliar with?
Address the distinction between
• target population ,
• sample frame
• the sample group
Address the distinction between
• target population • adult drivers in NZ, • sample frame• households with a landline phone, • the sample group • 500 NZ drivers
Did you notice?
• the method is in the fine print under the graphic.
Margin of Error
• It is connected with sampling variability and will be dealt with in detail later in the course.
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