evaluating the effectiveness of gov't digi comms-gomez 15-05-2014
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Evaluating the Effectiveness of Government Digital Communications: Best Practices from Canadian, UK, and
US Government Communicators
Miguel Gomez
FEDERAL RESOURCES
NEW MEDIA
HIV BASICS
1
2
3
THREE DOMAINS
?
RESPONSIVE DESIGN
TESTING & SERVICES LOCATOR
+175% increase in use in 2013
NEW MEDIA CHANNELS
OUR APPROACH
ANY PLACE. ANY WHERE. ANY TIME.
http://www.whitehouse.gov/sites/default/files/omb/egov/digital-government/digital-government.html
CRAWL, WALK, RUN FOR SOCIAL MEDIA
NOT -- NEW MEDIA OUTPUTS
1,275 New Media Blogs
As of December 2013
WEEKLY EVALUATION SNS Followers Gainfrompreviousweek
Twitter 256032 845(+1203-358)
Facebook 28192 125
YouTubeViews 152350 151351
Foursquare 4861 6
Pinterest 929 12
Instagram 212 40
Date Tweet Blog RTsFavorites
FBLikes
FBShares
FBComments
LinkClicks
GovDeliveryclicks
YTviews
04/24/14 Gettingan#HIVtestismusictoourears.Checkout
ourLocatortofindanearbytest:
http://t.co/eNTLS0rivV#LatinMusicAwards
8 4 275
04/25/14 Fightingasilentepidemic:Viral#hepatitisinthe
AfricanAmericancommunity.Learnmore:
http://t.co/IrqvbGeBjF
Fightinga
Silent
Epidemic:Viral
Hepatitisinthe
African
American
Community
5 2 21 6 0 6 149
04/25/14 In2011therewere67#HIV-specificcriminallaws.
@CDCgov&DOJreviewthelaws&their
publichealthimplications:http://t.co/xp0DFtcLXO
ARe-
examinationof
HIV-Specific
CriminalLaws
8 2 39 29 1 32 291
04/25/14 Incaseyoumissedit!WhatDogulasBrooksislooking
forwardtoastheDirectoroftheOfficeofNat'l#AIDS
Policy:http://t.co/0BaSbNsYC1
7 1 8
“New media widens the network of people we can talk with, increases the velocity of those conventions, interjects them with source material, then archives and makes it searchable.” – Beth Kanter (Instagram, April 2014)
NEW MEDIA TRAINING
• Insert slide 4 photo mobile
6
I’m bored
I’m local
I’m social
I’m microtasking
From Tapworthy by Josh Clark
Wednesday, May 25, 2011
Obligation to
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