evaluative research

USER EXPERIENCE RESEARCHFOR BUILDING BETTER PRODUCTS

Natalie Verter | UX Lead, HP Anywhere

USER EXPERIENCE RESEARCHFOR BUILDING BETTER PRODUCTS

Natalie Verter | UX Lead, HP Anywhere

HOW DO USERS EXPERIENCE OUR PRODUCTS?

Did we identify the right requirements

for our users?

PRODUCT DEV

Is our product working?

UX

Can our users use the product?

HOW DO USERS EXPERIENCE OUR PRODUCTS?

HOW DO USERS EXPERIENCE OUR PRODUCTS?

TEAM

requirements performance usability

Eric Ries 2011

THE LEAN STARTUP

Trevor Owens, Obie Fernandez, 2014

Eric Ries 2011

THE LEAN STARTUP

Trevor Owens, Obie Fernandez, 2014

ENTERPRISE

BUILD

THINK

TEST

Hypothesis

Validate with users

MVP,Feature,Prototype

Eric Ries 2011

THE LEAN STARTUP

BUILD

THINK

TEST

Hypothesis

Validate with users

MVP,Feature,Prototype

Eric Ries 2011

THE LEAN STARTUP

BUILD

THINK

TEST

Hypothesis

Validate with users

MVP,Feature,Prototype

Eric Ries 2011

THE LEAN STARTUP

BUILDTEST

Eric Ries 2011

THE LEAN STARTUP

THINK

TEST

What should we build?GENERATIVE RESEARCH -

How should we build?EVALUATIVE RESEARCH -

BUILD

THINK

TEST

THINK

Eric Ries 2011

How should we build?

THE LEAN STARTUP

What should we build?GENERATIVE RESEARCH -

EVALUATIVE RESEARCH -

Watch Ask/Listen

GENERATIVE RESEARCH{Coming up with the right plan}

MeasureUsability study your competitor

Experience sampling “Pretend” techniques

Watch Ask/Listen

GENERATIVE RESEARCH{Coming up with the right plan}

MeasureUsability study your competitor

Experience sampling “Pretend” techniques

Experience sampling > google now Via Tomer Sharon

Experience sampling > google now Via Tomer Sharon

Experience sampling > hp anywhere

Experience sampling is best for -• Uncovering user needs in real time• Coming up with features and prioritizing them

GENERATIVE RESEARCH{Coming up with the right plan}

Usability study your competitor

Experience sampling “Pretend” techniques• Wizard of Oz• Fake door

Watch Ask/Listen MeasureUsability study your competitor

Experience sampling

Wizard of Oz > airbnb.com Via Laura Klein

Wizard of Oz > airbnb.com Via Laura Klein

Fake door > industriallogic.com Via Laura Klein

Fake door > spotify.com Via Nick Kishfy / medium

Fake door > hp anywhere

“Pretend” techniques are best for -• Validating our ideas• Checking demand before investing effort

GENERATIVE RESEARCH{Coming up with the right plan}

Usability study your competitor

Experience sampling “Pretend” techniques• Wizard of Oz• Fake door

Watch Ask/Listen MeasureUsability study your competitor

Experience sampling

Usability study your competitor > hp anywhere

Usability study your competitor > hp anywhere

Usability studying your competitor is best for -• Learning from others mistakes (& success)• Exploring specific solutions for: structure, flows, behavior etc.

GENERATIVE RESEARCH{Coming up with the right plan}

www.exp-live.com

Usability study your competitor

Experience sampling “Pretend” techniques• Wizard of Oz• Fake door

Watch Ask/Listen MeasureUsability study your competitor

Experience sampling

THANK YOUI’m at: natalieverter@gmail.com :)