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xo group; Jam & Toast, Feb 2012

1 xo group; Jam & Toast, Feb 2012.

PRNewswire.com, The Knot 2014 Real Weddings Study, March 2015.

One of Bing Ads’ very own brides-to-be, interview, Nov 2015.

Destination Weddings Travel Group Trend Report 2015

Destination Weddings Travel Group Trend Report 2015

comScore Plan Metrix, US, June 2015, custom measure created using comScore indices and duplication. June data was used to reflect the popular month for weddings.

comScore Plan Metrix, US, June 2015, custom measure created using comScore indices and duplication.June data was used to reflect the popular month for weddings

Have gotten engaged in the last 6 months

Have had a son/daughter get engaged in the last 6 months

comScore Plan Metrix, US, June 2015, custom measure created using comScore indices and duplication.June data was used to reflect the popular month for weddings

Have had son/daughter get married in the last 6 months

Have had other family member get married in the last 6 months

comScore Plan Metrix, US, June 2015, custom measure created using comScore indices and duplication.June data was used to reflect the popular month for weddings

Have had a budget of $50,000 to $99,999 on other family member’s wedding in the next 6 months*

Microsoft internal data, Jan-Jun 2015, Search volume across all devices

Microsoft internal data, Jan-Dec 2015, Top 10 non-brand Invitation-related searches across all devices.

wedding rings

men wedding bands

wedding rings women

jewelry wedding

designer wedding ring

wedding rings set him her

men wedding rings

jewelry wedding bands

wedding ring

wedding ring sets

1/4

- 1

/10/1

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- 2

/07/1

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- 3

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/15

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/15

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7/1

5

wedding dresses

wedding dress

mother bride dresses

wedding shoes

petite wedding dresses

bridal shoes

wedding dresses bride 2015

mother bride dress

plus size wedding dresses

wedding gowns

$- $0.20 $0.40 $0.60 $0.80 $1.00 $1.20 $1.40 $1.60

0.0%

0.2%

0.4%

0.6%

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1.0%

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1/4

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/15

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/20

- 1

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