everything changes

EverythingChanges

What’s the influce onmarketing and communications?

*again.Janne Saarikko, Zeeland

Wednesday, September 28, 2011

Social mediawill transform everything.

Wednesday, September 28, 2011

Does my provocation work? Itʼs ok not to continue any further.

Wednesday, September 28, 2011

Some

Social media hype is all over the place. Where does the expertise

come from?Wednesday, September 28, 2011

Some

PR agencies

Advertising agencies

Digital agencies Software vendors

Media companiesManagement consultants

Business coachesSocial Media consultants

What? Everyone is trying to claim their share from social media. Wednesday, September 28, 2011

Some

PR agencies

Advertising agencies

Digital agencies Software vendors

Media companiesManagement consultants

Business coachesSocial Media consultants

They are all trying to survive in the new transforming environment.

?Wednesday, September 28, 2011

What is it all about?

1 2 3 4

Wednesday, September 28, 2011

1234

Wednesday, September 28, 2011

1234

CEO

CTO CMO VP,Communications

CFO COO VP, R&D

People are spending too much time fighting against the other silos.Wednesday, September 28, 2011

1234

CFOVP, R&DVP, HR

SalesCMO

Everyone should be an expert and a generalist at the same time.Wednesday, September 28, 2011

1234 2011 2012 2013

Old school planning with 2-3 year perspective is waste of time.Wednesday, September 28, 2011

1234 2011 2012 2013

Planning should focus in agility and rapid changes, reaching for the star.Wednesday, September 28, 2011

Company

1234

Customer

Time of corporate gatekeepers is over already. Wednesday, September 28, 2011

Company

Customer

1234

Customer

Partner

Subcontractor

Competitor

Community Y

Community X

Corporate walls are being breached, itʼs all about business ecosystems.Wednesday, September 28, 2011

1234

Your country target market does not exist anymore!Wednesday, September 28, 2011

1234

Global? Hyperlocal?

Your competition is either GLOBAL or HYPERLOCAL.Wednesday, September 28, 2011

So, what about marketing and

comms?Wednesday, September 28, 2011

Find the rationale!

I like this!

Increased sales, go marketing!

My decision. ʻCause I know!

Measure for real!

Work together!

Old school marketing vs. new school marketing.Wednesday, September 28, 2011

Customer

Advertising agency

2001Customer

2009

AD PR DM DIGI

Wednesday, September 28, 2011

2011Customer

Marketing agency

AD PR DM DIGI

Wednesday, September 28, 2011

AD PR DM DIGI ? ?

2013Customer

Solution agency?

MarketingSalesBusiness developmentServices offering

Wednesday, September 28, 2011

AD PR DM DIGI ? ?

2015Customer

Solution agency?

MarketingSalesBusiness developmentServices offering

Wednesday, September 28, 2011

What should I do?

Wednesday, September 28, 2011

Try to break the silos.Become multifaceted.

Cross the organisational borders, you can.

Wednesday, September 28, 2011

Polish and communicate the vision. Do not plan too far

ahead. Plan often.Measure your vision.

Wednesday, September 28, 2011

Stop opening the gates.Break the walls and let the

business in!Wednesday, September 28, 2011

Compete against the worldʼs best.

Aim for the “best in our city” position.

Wednesday, September 28, 2011

Measure from a right distance.Work in teams.

Create value by sharing.

Find the rationale!

My decision.ʻCoz I know!

Wednesday, September 28, 2011

Cooperate with those who endeavor the

whole. Be brave with the

brave ones!Wednesday, September 28, 2011

@saarikko

Janne Saarikko

Twitter.com/ZeelandGroupFacebook.com/ZeelandGroup

(Big <3 for @miikkaleinonen for the illustrations)

Wednesday, September 28, 2011